Advertising Expert | WFH | Morning shift

Scale-X Solutions; Manila; Remoto; PHP 541.000 - 661.000; Tempo pieno

Descrizione del lavoro

Scale-X Solutions is seeking an experienced Digital Advertising Specialist to drive enrolments for preschool centres, focusing on Google Ads and Meta campaigns, GA4 tracking, and CRM integration. The role emphasizes converting enquiries into tours and enrolments while maintaining strict privacy compliance.

The candidate will set up conversion tracking, manage location-based campaigns across multiple centres, and collaborate with the Relationships Officer to craft effective ad creatives that meet

Competenze

• Extensive hands-on experience managing Google Ads and Meta advertising campaigns.
• Strong technical knowledge of GA4, Google Tag Manager, Meta Events Manager, Meta Pixel, and Conversions API.
• Experience with offline conversion tracking and CRM integration with advertising platforms.
• Ability to analyse lead quality and use CRM feedback to improve targeting and performance.

Mansioni

• Plan, manage, and optimise Google Ads and Meta campaigns to generate enquiries and enrolments.
• Set up and maintain conversion tracking using GA4, GTM, Meta Pixel, and Conversions API.
• Integrate CRM lead data from LineLeader into Google Ads and Meta for better targeting.
• Monitor and filter spam enquiries, protect website forms, and identify poor-quality sources.
• Develop location-based campaigns for each preschool centre and allocate budgets.
• Manage and optimise Google Business Profile for each centre.
• Recommend improvements to landing pages and enquiry forms to boost conversions.
• Collaborate with the Relationships Officer to create compliant ad creatives.
• Monitor performance, analyze results, and provide recommendations to improve lead quality and enrolments.

Conoscenze

Google Ads

Meta advertising

GA4

Google Tag Manager

Conversions API

CRM integration

Lead quality analysis

Campaign optimisation

Conversion tracking

Analytics

Strumenti

GA4

Google Tag Manager

Meta Events Manager

Meta Pixel

Conversions API

Descrizione del lavoro

Advertising Expert | WFH | Morning shift

Social Media & Digital Advertising Specialist

Full Time | 40 hours per week

$10 AUD/ hour

Role Overview

We are looking for a highly experienced Digital Advertising Specialist to drive online visibility, generate qualified enquiries, and increase enrolments for our preschool centres. The ideal candidate is an expert in Google Ads and Meta advertising, with strong technical skills in conversion tracking, CRM integration, lead quality management, and campaign optimisation.

Key Responsibilities

• Plan, manage, and optimise Google Ads and Meta (Facebook and Instagram) campaigns to generate qualified enquiries and increase enrolments.
• Set up and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and Conversions API to accurately track enquiries and tour bookings back to their advertising sources.
• Integrate CRM lead data from LineLeader into Google Ads and Meta to improve targeting and help campaigns focus on genuine prospective families.
• Monitor and filter spam and fake enquiries, protect website forms, and identify poor-quality lead sources.
• Develop location-based campaigns for each preschool centre and allocate advertising budgets based on room availability and enrolment needs.
• Manage and optimise each centre’s Google Business Profile, including posts, photos, and customer reviews.
• Recommend improvements to website landing pages and enquiry forms to increase conversion rates.
• Collaborate with the Relationships Officer to develop effective ad creatives that meet Google and Meta advertising specifications.
• Monitor campaign performance, analyse results, and provide recommendations to improve lead quality, cost per enquiry, and enrolment conversions.

Qualifications & Experience

• Extensive, hands‑on experience managing Google Ads and Meta advertising campaigns, with a proven track record of delivering measurable results.
• Strong technical knowledge of GA4, Google Tag Manager, Meta Events Manager, Meta Pixel, and Conversions API.
• Experience with offline conversion tracking and integrating CRM systems with advertising platforms.
• Ability to analyse lead quality and use CRM feedback to improve campaign targeting and performance.
• Experience managing local or location-based campaigns across multiple business locations.
• Strong analytical, problem‑solving, and campaign optimisation skills.
• Google Ads and Meta Blueprint certifications, or equivalent, are highly regarded.
• Understanding of privacy, consent, and compliance requirements when using images of children and families in advertising.

Preferred Experience

Experience in early childhood education, childcare, schools, or other multi‑location service businesses is an advantage.

Key Priority: The successful candidate must be able to implement reliable conversion tracking and connect lead‑quality feedback from the CRM back to advertising platforms. These capabilities are essential to measuring genuine enquiries, improving campaign performance, and increasing enrolments.