Ads Specialist

M-Commerce Corporation; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

M-Commerce Corporation in the Philippines is seeking a TikTok Ads Manager to plan, set up, and manage campaigns for mini games. You will optimize to lower CPM, CPA, and CPC while improving efficiency and scale profitable campaigns.

You will test creatives, audiences, and campaign structures, monitor key metrics such as installs, CTR, ROAS and retention, and report on performance while managing budgets across campaigns and markets.

Responsibilities

• Plan, set up, and manage TikTok ad campaigns for mini games.
• Optimize campaigns to lower CPM, CPA, and CPC while improving overall efficiency.
• Scale paid media spend on profitable campaigns without sacrificing performance.
• Test and iterate on creatives, audiences, and campaign structures.
• Monitor key metrics (installs, CTR, ROAS, retention) and report on performance.
• Manage budgets and allocation across campaigns and markets.

Job description

• Plan, set up, and manage TikTok ad campaigns for mini games.
• Optimize campaigns to lower CPM, CPA, and CPC while improving overall efficiency.
• Scale paid media spend on profitable campaigns without sacrificing performance.
• Test and iterate on creatives, audiences, and campaign structures.
• Monitor key metrics (installs, CTR, ROAS, retention) and report on performance.
• Manage budgets and allocation across campaigns and markets.