ADS MANAGER

SKY ADS Inc.; Palayan; On-site; PHP 600,000 - 900,000; Full time

Job summary

Sky Ads Inc. is seeking an experienced ADS Manager to lead the full paid-media operation, drive campaign performance, and ensure adherence to company standards and platform policies.

The role will supervise ADS Team Leaders and Staff, control budgets, and guide creative and landing-page coordination with Design and IT. Ideal candidates have 3–5 years in performance advertising, with 1–2 years in leadership, and proven success across Meta, TikTok, and Google Ads.

Qualifications

• 3–5 years in performance advertising with at least 1–2 years leading teams.
• Experience across Meta, TikTok, and Google Ads platforms.
• Strong budget discipline, ROI focus, and pacing.
• Ability to analyze KPIs and translate to actions.
• Experience with tracking pixels and GA4.

Responsibilities

• Lead the full paid-media strategy and lifecycle across Meta, TikTok, and Google Ads.
• Create, audit, repair, and optimize complex campaigns.
• Set KPI benchmarks, budgets, testing plans, and scaling rules.
• Analyze KPIs like CTR, CPC, CPM, CPA, ROAS, and adjust spend.
• Lead ADS Team Leaders and staff, coach performance, manage workload.
• Coordinate with Design, IT, and management on creatives, landing pages.
• Enforce QA, SOPs, and platform policies.
• Prepare daily and weekly performance reports with risks and opportunities.

Skills

Paid media leadership

Campaign optimization

Budget management

Meta Ads

TikTok Ads

Google Ads

A/B testing

Performance analytics

Team leadership

Reporting & dashboards

Job description

About the role

Sky Ads Inc. is looking for an experienced ADS Manager who can lead the full paid-media operation, drive campaign performance, control advertising budgets, guide ADS Team Leaders and Staff, and ensure campaign execution follows company standards and advertising platform policies.

Key responsibilities

• Lead the full paid-media strategy and campaign lifecycle across Meta/Facebook Ads, TikTok Ads, and Google Ads.
• Create, audit, repair, and optimize complex campaigns when needed.
• Set KPI benchmarks, budget pacing, testing plans, scaling rules, and optimization standards for the ADS Department.
• Analyze CTR, CPC, CPM, CPA, conversion rate, ROAS, spend pacing, and funnel performance and turn findings into clear actions.
• Lead structured A/B testing for audiences, creatives, hooks, copy, placements, bidding, and campaign structures.
• Maintain tracking quality across Meta Pixel/CAPI basics, TikTok Pixel/events, Google Ads conversion tracking, and GA4 with technical support when needed.
• Lead ADS Team Leaders and Staff, assign goals, review output, coach performance, manage workload, and resolve major campaign or account issues.
• Coordinate with Design, IT, and management regarding creatives, landing pages, tracking, account stability, and operational priorities.
• Enforce campaign QA, naming and tracking standards, company SOPs, platform policies, and approved compliance requirements.
• Prepare daily and weekly performance reports with risks, opportunities, actions, and accountable next steps.

About you

• 3-5 years of hands‑on performance advertising experience, including at least 1-2 years leading paid-media teams.
• Proven experience creating, launching, optimizing, and scaling campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong knowledge of campaign structure, targeting, bidding, budget allocation, placements, creatives, conversion tracking, and reporting.
• Advanced ability to analyze advertising KPIs and diagnose performance changes.
• Strong budget discipline and ROI focus, including pacing, reallocating, scaling, reducing, or stopping spend based on evidence.
• Strong creative‑testing judgment and experience guiding hooks, copy, formats, offers, and landing‑page or funnel tests.
• Working knowledge of Meta Pixel/CAPI concepts, TikTok Pixel/events, Google conversion tracking, and GA4.
• Proven leadership, coaching, delegation, quality assurance, problem‑solving, and decision‑making skills.
• Able to demonstrate previous campaign and team results through reports, dashboards, case examples, or other verifiable work evidence.

About us

Sky Ads Inc. is located in Palayan City, Nueva Ecija.