ADS STAFF – EXPERIENCED IN META / TIKTOK / GOOGLE ADS

SKY ADS INC; Palayan; On-site; PHP 335,000 - 625,000; Full time

Job summary

Sky Ads Inc. is seeking an experienced ADS Staff member to create, monitor, optimize, and analyze paid advertising campaigns across Meta/Facebook Ads, TikTok Ads, and Google Ads.

The role emphasizes campaign performance, budget control, tracking accuracy, testing, and timely reporting. The candidate should have at least 1 year of hands-on paid advertising experience with measurable results, strong knowledge of Meta/TikTok Ads Managers, and a solid grasp of conversion tracking and reporting to

Qualifications

• At least 1 year of hands-on paid advertising experience with measurable campaign results.
• Experience with Meta Ads Manager and TikTok Ads Manager; working knowledge of Google Ads is preferred/required depending on assignment.
• Strong understanding of campaign objectives, audiences, budgets, bids, placements, creatives, pixels/events, conversion tracking, and reporting.

Responsibilities

• Create, launch, manage, and optimize paid advertising campaigns.
• Set up campaign objectives, targeting, budgets, bids, placements, creatives, links, and conversion tracking.
• Monitor CTR, CPC, CPM, CPA, conversion rate, ROAS, spend pacing, and other campaign KPIs.
• Identify performance issues, recommend actions, stop inefficient spend, and scale proven campaigns within approved limits.
• Test audiences, hooks, ad copy, creatives, placements, bidding strategies, and campaign structures.
• Check pixels, events, and conversion tracking and report missing or inaccurate data.
• Maintain accurate campaign trackers and provide clear performance updates and next actions.
• Follow company SOPs, QA standards, approved advertising content, and platform policies.

Skills

Meta Ads Manager

TikTok Ads Manager

Google Ads

KPI Analysis

A/B Testing

Campaign Optimization

Tools

Pixels/Events

Job description

About the role

Sky Ads Inc. is looking for an experienced ADS Staff member who can create, monitor, analyze, and optimize paid advertising campaigns across Meta/Facebook Ads, TikTok Ads, and Google Ads. The role requires strong attention to campaign performance, budget control, tracking accuracy, testing, and timely reporting.

Key responsibilities

• Create, launch, manage, and optimize paid advertising campaigns

• Set up campaign objectives, targeting, budgets, bids, placements, creatives, links, and conversion tracking

• Monitor CTR, CPC, CPM, CPA, conversion rate, ROAS, spend pacing, and other campaign KPIs

• Identify performance issues, recommend actions, stop inefficient spend, and scale proven campaigns within approved limits

• Test audiences, hooks, ad copy, creatives, placements, bidding strategies, and campaign structures

• Check pixels, events, and conversion tracking and report missing or inaccurate data

• Maintain accurate campaign trackers and provide clear performance updates and next actions

• Follow company SOPs, QA standards, approved advertising content, and platform policies

About you

• At least 1 year of hands-on paid advertising experience with measurable campaign results

• Practical experience with Meta Ads Manager and TikTok Ads Manager; working knowledge of Google Ads is preferred/required depending on assignment

• Strong understanding of campaign objectives, audiences, budgets, bids, placements, creatives, pixels/events, conversion tracking, and reporting

• Able to interpret advertising data and make data-based optimization decisions

• Budget- and ROI-focused, organized, accountable, and able to manage multiple campaigns

• Must be able to clearly explain previous campaign results, decisions, and optimization actions

• Meta Ads Manager, TikTok Ads Manager, Google Ads, Campaign Creation, KPI Analysis, CTR/CPC/CPM/CPA/CVR/ROAS, Budget & ROI Control, Audience Strategy, A/B Testing, Pixels/Events, Conversion Tracking, Optimization, Scaling, Troubleshooting