Ad Operations Lead

Rappler Inc.; Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Rappler Inc. in Manila seeks an Ad Operations Lead to develop global programmatic strategy and optimize our ad stack for display, video, and native ads. You will report to the Programmatic Advertising Manager and collaborate with Business Intelligence and Revenue teams.

You will manage campaign setup, QA, conversion tracking, and client communication, generating weekly performance reports, solving discrepancies, and driving monetization growth across channels.

Responsibilities

• Provide best in class service and solutions to Rappler’s internal and external customers, e.g. sales, client development, planners, ad solutions, advertisers, agencies.
• Receive and review online advertising materials from clients and ensure that they adhere to advertising specifications and guidelines.
• Set up online advertising campaigns across the Rappler network as well as on our programmatic platforms. This includes creative setup, testing, and troubleshooting.
• Perform QA on dynamic, rich media, HTML5, and video creatives.
• Be a consultant to clients for conversion tracking implementation. Generate conversion tags and guide clients with implementation on their website.
• Capture advertisements after they launch and provide screenshots of advertisements to clients.
• Generate weekly reports and work with internal and external stakeholders to ensure campaigns launch on time and revenue is maximized.
• Troubleshoot and analyze third-party discrepancies.
• Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process (by phone or email).
• Be the go-to person internally and externally for any creative specs, guidelines, and tracking-related questions.
• Assist the Programmatic Manager with projects as required.
• Work closely with your Programmatic Manager and take an active role in identifying key business challenges and generating best practices or efficiency ideas to address challenges.
• Ensure growth in programmatic monetization across various channels.

Skills

Programmatic advertising

Campaign management

Conversion tracking

Client communication

Tools

HTML5

Tag management

Job description

As Ad Operations Lead, you will be responsible for developing global programmatic strategy and identifying opportunities to enhance our ad stack to create revenue opportunities from our display, video, and native advertising. You will report directly to the Programmatic Advertising Manager and work closely with Business Intelligence and Revenue teams. You’ll stay abreast of the ad tech industry trends and spearhead their adoption in the Revenue team and throughout the company.

Key Responsibilities

• Provide best in class service and solutions to Rappler’s internal and external customers, e.g. sales, client development, planners, ad solutions, advertisers, agencies.
• Receive and review online advertising materials from clients and ensure that they adhere to advertising specifications and guidelines.
• Set up online advertising campaigns across the Rappler network as well as on our programmatic platforms. This includes creative setup, testing, and troubleshooting.
• Perform QA on dynamic, rich media, HTML5, and video creatives.
• Be a consultant to clients for conversion tracking implementation. Generate conversion tags and guide clients with implementation on their website.
• Capture advertisements after they launch and provide screenshots of advertisements to clients.
• Generate weekly reports and work with internal and external stakeholders to ensure campaigns launch on time and revenue is maximized.
• Troubleshoot and analyze third-party discrepancies.
• Display excellent project management abilities for all activities, ensuring all internal and external stakeholders are well informed throughout the entire process (by phone or email).
• Be the go-to person internally and externally for any creative specs, guidelines, and tracking-related questions.
• Assist the Programmatic Manager with projects as required.
• Work closely with your Programmatic Manager and take an active role in identifying key business challenges and generating best practices or efficiency ideas to address challenges.
• Ensure growth in programmatic monetization across various channels.