Ad Copywriter

DragonAi Media Inc.; Makati; Presencial; PHP 350.000 - 600.000; Jornada completa

Descripción de la vacante

DragonAi Media Inc. is seeking a skilled copywriter to transform client briefs into compelling brand stories across digital and traditional channels.

You will craft headlines, taglines, social content, website copy, and event materials, collaborating with art directors and account managers to ensure every word aligns with the brand voice and campaign goals. This role focuses on clarity, consistency, and engaging audiences across formats.

Formación

• Interpret client briefs, brand guidelines, audience profiles, campaign objectives and key messages to craft copy.
• Write headlines, taglines, key messages, social captions, digital ad copy, website or landing-page copy, scripts and video supers.
• Develop event-related copy including event names/themes, invitations, registration messages, stage scripts and presenter notes.

Responsabilidades

• Collaborate with art directors, graphic designers, video editors, social media officers, account managers and event teams to ensure brand consistency.
• Present and explain creative recommendations internally and contribute to client presentations when assigned.
• Adapt messaging for different audiences, platforms, formats and stages of the campaign while maintaining brand voice.

Conocimientos

Copywriting

Brand voice & messaging

Campaign copywriting

Editing & proofreading

Research & briefing interpretation

Educación

Bachelor's degree in Communications/Marketing/Journalism

Descripción del empleo

• Interpret client briefs, brand guidelines, audience profiles, campaign objectives, and key messages before developing copy.
• Write concepts, campaign headlines, taglines, key messages, social captions, digital ad copy, website or landing-page copy, scripts, video supers, and other materials as required.
• Develop event-related copy such as event names, themes, invitations, registration messages, stage scripts, host or presenter notes, signage, and audience engagement prompts.
• Collaborate with art directors, graphic designers, video editors, social media officers, account managers, and event teams to ensure the idea and execution are consistent.
• Present and explain creative recommendations internally and, where assigned, contribute to client presentations and pitch materials.
• Adapt messaging for different audiences, platforms, formats, and stages of the campaign while maintaining brand voice and message accuracy.
• Proofread copy for grammar, clarity, tone, factual accuracy, and consistency; incorporate feedback and track revisions.
• Check claims, names, dates, mechanics, calls to action, and other details with the relevant team before final submission or publication.
• Research relevant categories, audiences, competitors, cultural context, and trends to inform creative work without copying protected material.
• ·Manage multiple briefs and deadlines, flag missing information early, and maintain organized working files and approved copy.