Copywriter

Bloomberry Resorts And Hotels Inc.; Metro Manila; On-site; PHP 450,000 - 750,000; Full time

Job summary

Bloomberry Resorts And Hotels Inc. is seeking a senior copywriter to craft campaign concepts, taglines and headlines across TV, radio, digital and print for multiple brands.

You’ll collaborate with the Art Director and CRM teams to produce copy for events and launches. You will write and adapt copy in English, Filipino and Taglish for mass-market audiences, maintain tone-of-voice guidelines, and create several variants for A/B testing to drive measurable lift while ensuring compliance with

Qualifications

• 4+ years as a copywriter at an ad agency or in-house brand team.
• Portfolio covering ATL scripts, digital ads and short-form promo copy.
• Excellent written English and Filipino; natural Taglish for mass-market work.
• Online gaming, betting, e-commerce or app experience preferred.
• Fast, versatile, and comfortable writing many variants to deadline.
• Understanding of advertising compliance in regulated industries a plus.

Responsibilities

• Write campaign concepts, taglines and headlines with the ArtDirector.
• Write copy for TV, radio and video scripts, OOH, print, digital and social ads, and event materials.
• Write promo mechanics, T&Cs summaries, push, SMS and email copy, lobby banners and game launch copy with the CRM and Product teams.
• Write and adapt copy in English, Filipino and Taglish to suit each audience.
• Keep the tone-of-voice guide for each brand up to date and apply it across all teams.
• Produce several variants for A/B testing; learn from performance results.
• Check every piece against PAGCOR advertising rules, responsible gaming messaging and platform policies; work with Legal on sensitive copy.
• Proofread and QA all outgoing brand materials.

Skills

Copywriting

Campaign concepts

English writing

Filipino writing

Taglish writing

A/B testing variants

Job description

• Write campaign concepts, taglines and headlines with the ArtDirector
• Write copy for TV, radio and video scripts, OOH, print, digitaland social ads, and event materials
• Write promo mechanics, T&Cs summaries, push, SMS and emailcopy, lobby banners and game launch copy with the CRM and Product teams
• Write and adapt copy in English, Filipino and Taglish to suiteach audience
• Keep the tone-of-voice guide for each brand up to date andapply it across all teams
• Produce several variants for A/B testing; learn fromperformance results
• Check every piece against PAGCOR advertising rules, responsiblegaming messaging and platform policies; work with Legal on sensitive copy
• Proofread and QA all outgoing brand materials

Requirements

• 4+ years as a copywriter at an ad agency or in-house brand team
• Portfolio covering ATL scripts, digital ads and short-formpromo copy
• Excellent written English and Filipino; natural Taglish formass-market work
• Online gaming, betting, e-commerce or app experience preferred
• Fast, versatile, and comfortable writing many variants todeadline
• Understanding of advertising compliance in regulated industriesa plus

Success in the first 12 months

• Tone-of-voice guides live and used for both brands
• Copy turnaround within agreed SLAs
• No compliance issues traced to copy
• Measurable lift in tested headlines and CRM messages