Copywriter

Solaire Resort; Parañaque; On-site; PHP 420,000 - 560,000; Full time

Job summary

Solaire Resort in Parañaque City, Philippines, is seeking a seasoned copywriter to craft campaign concepts, taglines and headlines across TV, radio, OOH, digital and CRM materials. You will work with an Art Director and product teams to write compelling, compliant copy for multiple brands in a fast-paced environment.

The role requires 4+ years in an ad agency or in-house team, a strong portfolio of ATL scripts and digital ads, and excellent English and Filipino with natural Taglish.

Qualifications

• 4+ years as a copywriter at an ad agency or in-house brand team.
• Portfolio covering ATL scripts, digital ads and short-form promo copy.
• Excellent written English and Filipino; natural Taglish formass-market work.
• Online gaming, betting, e-commerce or app experience preferred.
• Fast, versatile, and comfortable writing many variants to deadline.
• Understanding of advertising compliance in regulated industriesa plus.

Responsibilities

• Write campaign concepts, taglines and headlines with the ArtDirector
• Write copy for TV, radio and video scripts, OOH, print, digitaland social ads, and event materials
• Write promo mechanics, T&Cs summaries, push, SMS and emailcopy, lobby banners and game launch copy with the CRM and Product teams
• Write and adapt copy in English, Filipino and Taglish to suiteach audience
• Keep the tone-of-voice guide for each brand up to date andapply it across all teams
• Produce several variants for A/B testing; learn fromperformance results
• Check every piece against PAGCOR advertising rules, responsiblegaming messaging and platform policies; work with Legal on sensitive copy
• Proofread and QA all outgoing brand materials

Skills

Copywriter experience

ATL scripts

Digital ads

Promo copy

Bilingual English/Filipino

Job description

• State/Province NCR
• Country Philippines

Job Description

• Write campaign concepts, taglines and headlines with the ArtDirector
  
• Write copy for TV, radio and video scripts, OOH, print, digitaland social ads, and event materials
  
• Write promo mechanics, T&Cs summaries, push, SMS and emailcopy, lobby banners and game launch copy with the CRM and Product teams
  
• Write and adapt copy in English, Filipino and Taglish to suiteach audience
  
• Keep the tone-of-voice guide for each brand up to date andapply it across all teams
  
• Produce several variants for A/B testing; learn fromperformance results
  
• Check every piece against PAGCOR advertising rules, responsiblegaming messaging and platform policies; work with Legal on sensitive copy
  
• Proofread and QA all outgoing brand materials
  

Requirements

• 4+ years as a copywriter at an ad agency or in-house brand team
  
• Portfolio covering ATL scripts, digital ads and short-formpromo copy
  
• Excellent written English and Filipino; natural Taglish formass-market work
  
• Online gaming, betting, e-commerce or app experience preferred
  
• Fast, versatile, and comfortable writing many variants todeadline
  
• Understanding of advertising compliance in regulated industriesa plus
  

Success in the first 12 months

• Tone-of-voice guides live and used for both brands
  
• Copy turnaround within agreed SLAs
  
• No compliance issues traced to copy
  
• Measurable lift in tested headlines and CRM messages