Jr. Copywriter

Arsenal Content Marketing; Taguig; Hybrid; PHP 200,000 - 420,000; Full time

Job summary

Arsenal Content Marketing is seeking a skilled copywriter to craft compelling content across homepages, banners, landing pages, and full websites. You will translate creative briefs into persuasive copy and develop materials for events, campaigns, and PR plans.

The role requires exceptional writing ability, a passion for storytelling, and the ability to adapt tone to different industries. On-site work with optional remote days is available in the Philippines.

Qualifications

• Bachelor's degree in English, Mass Communication or equivalent.
• Fresh graduates are welcome to apply.
• Articulate in both written and verbal English and Filipino.

Responsibilities

• Write for homepages, banners, landing pages, and blogs.
• Translate creative direction into persuasive copy concepts.
• Develop pitch decks for events, campaigns, and PR plans.
• Craft engaging social media captions and event scripts.

Skills

Creative writing

English grammar

Content writing

Time management

Organizational skills

Bilingual (English/Filipino)

Education

Bachelor's degree in English, Mass Communication major in Journalism

Job description

The copywriter is to create compelling content that encourages readers to take action. Content ranges from homepages and banners to landing pages and an entire website worth of inner pages. An effective copywriter has the ability to convey proper writing tone and style according to industry and market needs. He/She is also able to generate creative ideas to establish innovative campaigns .

Responsibilities

• Writing for various platforms, including mobile apps, websites campaigns, emails, news releases, and blogs.
• Interpreting creative direction and transforming points from the creative brief into persuasive copy concepts.
• Developing pitch decks for different purposes, including event concepts, overall themes, programs, marketing plans, PR plans, and more.
• Crafting engaging social media captions.
• Crafting a comprehensive and coherent event script based on the approved program flow.
• Serving as an effective point person in briefing and coordinating the host and voiceover talent.
• Adapting and applying sudden changes in scripts and programs.
• Generating creative and concise copy for PR and event materials/collaterals.
• Handling other tasks that may arise from time to time.
• Working alongside production to effectively translate the vision of the script into impactful and meaningful videos.
• Adapts their style of writing and tone of voice as required by the brief and the client.
• Actively conceptualizes refreshing and meaningful in-house content ideas, and scripts, that reflect the culture and pedigree of the Arsenal brand.
• Proactive in keeping up to date with the latest trends, moment marketing opportunities, and creative content ideas to be shared across departments.
• Knowledge in Search Engine Optimization (SEO) strategy is a plus.

Minimum Qualifications

• Bachelor's degree in English, Mass Communication major in Journalism, or equivalent.
• Fresh graduates are welcome to apply.
• Articulate in both written and verbal English and Filipino communication. Another language is a plus.
• Excellent creative writing skills and grammar.
• Strong organization and time management skills.
• Excitement and passion for writing.
• Must be amenable to work on-site and WFH.