Acquisition Officer

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 1,200,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Bank of the Philippine Islands (BPI) is seeking an Acquisition Marketing Officer to drive the core mass market segment strategy and develop programs that acquire new clients while preventing attrition. You will support research, analyze industry trends, and lead cross-functional initiatives with internal and external partners.

The role focuses on identifying opportunities, implementing campaigns, and measuring outcomes to increase the bank's market share in client counts, with an emphasis on

Qualifications

• Bachelor's degree in Business Management, Economics, Marketing or related fields.
• 3–5 years in retail banking or related customer-facing roles.
• Experience in financial products/services or FMCG preferred.
• Strong communication and analytical skills.

Responsibilities

• Drive core mass market segment marketing strategy and identify opportunities.
• Support Acquisition Head with research and analysis of segment behavior.
• Develop programs to acquire new-to-bank clients in the segment.
• Lead program implementation, monitoring, and evaluation of results.
• Coordinate with internal and external partners for acquisition solutions.
• Maintain timely communication with stakeholders to avoid delays.
• Address issues from programs and provide regular updates.
• Assess third-party service providers and advertising agencies.
• Evaluate budgets, timelines, and requirements to deliver projects.
• Perform other duties as assigned.

Skills

Analytics

Market Research

CRM & Loyalty

Communication skills

Education

Bachelor's degree in Business Management/Economics/Marketing

Tools

CRM software

Job description

The Acquisition Marketing Officer will drive the BPI Core mass market segment strategy in developing marketing and business strategies and identification of opportunities for initiating and implementing relevant programs to acquire new clients for the segment and prevent client attrition.

Responsibilities

• Help the Acquisition Head with research and analysis of relevant information about the Segment and the internal and external factors that affect their behavior and preference
• Ensure understanding of the developments in the industry, consumer banking trends, based on observations, bank/market/industry studies/research to identify opportunities and/or threats that will contribute to increasing the Bank's market share in terms of client count (acquisition)
• Ideate programs (specific to the assigned acquisition channel) to acquire quality new-to-bank clients to the Segment
• Lead the acquisition program implementation, monitoring, and evaluation of results. Ensures that programs are aligned with the business strategies and objectives. Ensures that all necessary clearances and approvals are secured and properly documented
• Assist the section head in the collaboration with internal and external partners to develop and deliver acquisition solutions relevant to the needs of the identified target clients
• Maintain proper and timely communication with all stakeholders to avoid delays
• Manage and address issues arising from implemented programs and provides regular updates to all stakeholders
• Assess Third-Party Service providers and/ or Advertising Agencies
• Evaluate budget, timelines, and requirements to be able to deliver the project
• Perform other duties that may be assigned

Qualifications

• Bachelor's degree graduate in Business Management/ Economics/ Marketing or related courses
• 3-5 years in retail banking or any industry dealing with known customers, including the management of thereof
• Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
• Background in Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
• Proficient in Business/ Data Analytics, exposure to Market Research, Customer Relationship Management (CRM) and loyalty
• Strong communication skills, articulate and flexible