As a Sr. Marketing Manager, duties include ideat-ing and execut-ing project marketing plans and managing social media marketing & promotion to drive music performance across all streaming platforms and an overall digital creative vision for label’s artists & the label’s branding. Be part of the core team responsible for the overall development of music releases, artist management, artist branding, content creation, business development, label branding etc.
What you'll do:
- Work closely with internal stakeholders to complete the project –A&R, Marketing,Artist Management & Development,Creative Services, Finance & Operation etc.
- Account servicing, marketplanningand executions as well ascampaign/event management. Createmarketing strategiesthat align withbusinessopportunitiesand artist development.
- Define partnership strategies and execute go-to-market plans independently.
- Work collaboratively with theArtist Management & Development+ A&Rteam to drive growthfor our artists/partners/owned label.
- Regularly track and benchmarkdealsperformance andcreatively helpartists/partners evolve through the changes in the musicindustrylandscape.
- Coordinate internal communication,analysisand financial modelling to ensure effective information flow, informed decision-making, and sharing of best practices.
- Make strategic recommendationsregardingbusiness opportunities that will deliver new or enhanced revenue forthe labelandadvisemanagement thoroughly and concisely.
- Work collaboratively with a team of negotiators and dedicated business analysts as well as colleagues across multiple functional areas of the business. Build relationships and enhance the overall organization’s culture, diversity, and performance.
- Work with thelabelteam to monitor, track, and ensure company business and financial objectives are met, including but not limitedto digital business and local licensing deals, artists related projects, new business, brand/syncdeals and identify, develop any other commercial opportunities in the market.
Who you are:
- Undergraduate degree required.
- 5+ years of relevant work experience in music marketing, digital media, artist marketing, label/entertainment or technology companies; international experience is a plus.
- Very good negotiator with strong business acumen, strategic thinking, great attention to detail with a keen eye for data.
- Excellent problem-solving, combined with outstanding analytical skills, creativity and efficiency.
- Great verbal and written communications skills combined with interpersonal skills working across multiple cultures.
- Well versed of social media platform in both China and overseas landscape.
- Passion for music, digital media and innovation is a (big) plus.
- Experience in understanding and interpreting industry situations and translating this into actionable marketing strategies.
- Strong understanding and ability to grow/learn.
- Confident public speaker with strong experience in pitching and presenting.
- Fluent in both English and Mandarin.
- Team player/cooperation is essential.
What we give you:
- You join an inclusive,collaborativeand global community where youhave the opportunity tofuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- We invest in your professional growth & development
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.