Senior Marketing Manager

Sony Music Global Job Board; Asia; Presencial; PEN 121.000 - 182.000; Jornada completa

Descripción de la vacante

Sony Music Thailand is seeking a dynamic Sr Marketing Manager to drive artist marketing, build strong partnerships, and maximize revenue opportunities. You will lead multi-platform campaigns and collaborate with internal teams to execute integrated marketing plans that keep pace with industry trends.

The role requires strategic thinking, strong communication, and a passion for music across genres, with a focus on the Thai market and Gen Z consumers.

Formación

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing with artist or brand development and partnership management.
• Strong understanding of consumer trends and platforms in Thailand, especially Gen Z.
• Excellent communication and interpersonal skills to build relationships with artists and partners.
• Proven ability to develop and execute marketing strategies and campaigns.

Responsabilidades

• Develop and execute comprehensive marketing plans to promote artists, maximizing visibility and engagement across platforms.
• Build and maintain relationships with artists, managers, media partners, brand partners, and industry professionals.
• Collaborate with A&R, digital, promotions, and creative services for integrated marketing campaigns.
• Monitor market trends and consumer behavior to identify opportunities and improve strategies.
• Manage budgets, contracts, and negotiations for artist and partner development initiatives.
• Stay updated with industry developments and digital platforms to drive innovation.
• Provide leadership and mentorship to junior team members.

Conocimientos

Marketing strategy

Partnership management

Digital marketing

Communication skills

Leadership & mentoring

Educación

Bachelor's degree in Marketing or related field

Herramientas

Marketing analytics tools

Descripción del empleo

We are looking for a dynamic and experienced Sr Marketing Manager to join our team at Sony Music Thailand. In this role, you will be responsible for driving the marketing activities for our artists, helping them achieve their full potential in the music industry. You will play a key role in creating and implementing effective marketing strategies, building strong relationships with artists and partners, and maximizing revenue opportunities.

What you'll do:

• Develop and execute comprehensive marketing plans to promote artists, ensuring maximum visibility and engagement across various platforms.
• Build and maintain relationships with artists, managers, media partners, brand partners, and other industry professionals to foster collaboration and growth.
• Collaborate with internal teams, including A&R, digital, promotions, and creative services, to develop and execute integrated marketing campaigns.
• Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities and improve marketing strategies.
• Manage budgets, contracts, and negotiations related to artist and partner development initiatives.
• Stay up-to-date with industry developments, emerging technologies, and digital platforms to drive innovation and stay ahead of the competition.
• Provide leadership, guidance, and mentorship to junior team members, fostering a collaborative and high-performing work environment.

Who you are:

• Bachelor's degree, preferably in Marketing, Business, ora relatedfield.
• Proven experience in marketing, with a focus on artist or brand development and partnership management.
• Strong understanding of the Thailand consumer landscape, including trends, platforms, and consumer behavior, particularly in the Gen Z demographic.
• Excellent communication and interpersonal skills, with the ability to build andmaintainrelationships with artists, partners, and industry professionals.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical skills, with the ability to analyze market data and make data-driven decisions.
• Proficiencyin digital marketing and social media platforms.
• Experience inmanaging budgets, contracts, and negotiations.
• Ability to work in a fast-paced and dynamic environment, witha strong senseof initiative and ability to multitask.
• Passion for music and a deep appreciation of various music genres.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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