Sports Marketing Manager

MCG Talent; Lima Metropolitana; On-site; PEN 106,458 - 177,431; Full time

Job summary

A dynamic company is seeking a passionate Marketing Manager to lead brand activations in key sports markets. This field-based role requires expertise in guerrilla marketing and community engagement to create memorable experiences that resonate with fans. The successful candidate will oversee logistics, manage partnerships, and drive brand visibility in a competitive landscape.

Qualifications

• Experience in guerrilla marketing or grassroots campaign management.
• Strong passion for sports and understanding of fan dynamics.

Responsibilities

• Develop grassroots marketing strategies for brand engagement.
• Manage event logistics and on-the-ground operations.
• Build alliances with sports organizations and community groups.

Skills

Organizational Skills

Collaboration

Job description

Direct message the job poster from MCG Talent

We’re on the hunt for a passionate and creative Marketing Manager to lead bold, on-the-ground brand activations in key sports markets across the U.S.

This role is designed for a strategic professional with a deep affinity for sports culture, a proven ability to create impactful real-world engagement, and the expertise to transform visionary concepts into memorable experiences that resonate with fans.

This is a field-based position requiring an individual who excels in executing on-site activations, fostering community engagement, and collaborating with external partners to elevate brand visibility in a competitive landscape.

Primary Duties and Responsibilities:

• Develop and implement grassroots marketing strategies to enhance brand engagement, relevance, and excitement within targeted sports communities.
• Oversee on-the-ground operations, managing initiatives such as mobile brand activations, street team deployments, pop-up events, game-day promotions, and community-focused programs.
• Identify, negotiate with, and manage relationships with agency partners, brand ambassadors, and regional vendors to ensure seamless execution of campaigns across key markets.
• Handle all aspects of event logistics, including securing permits, conducting site evaluations, recruiting and training street teams, and managing day-of operations.
• Work in close partnership with internal teams—spanning brand, partnerships, and content—to maintain alignment in messaging and storytelling across all campaign touchpoints.
• Build and maintain strategic alliances with sports organizations, leagues, and local community groups to amplify campaign reach and foster greater participation.

Qualifications and Skills:

• A strong passion for sports and a comprehensive understanding of sports culture and fan dynamics.
• Demonstrated experience in guerrilla marketing, experiential events, or grassroots campaign management, preferably within the sports sector.
• Exceptional organizational and logistical skills, with a track record of managing complex projects and delivering results under tight timelines.
• Proven ability to collaborate effectively with cross-functional teams, external agencies, and diverse stakeholders.