Live Casino & Sports CRM Manager

Bet On Talent; Asia; Hybrid; PEN 250,000 - 366,000; Full time

Job summary

Bet On Talent is seeking a data-driven Live Casino & Sports CRM Manager to own CRM growth for Live Casino and support the Sportsbook strategy. You will build campaigns, journeys and segments around player behaviour, with a focus on cross-sell and multi-product wallet share.

The role emphasizes measurement of GGR, engagement and ROI, and requires strong collaboration across CRM, BI, Product, Sportsbook, Casino and Marketing. Malta-based hybrid, with remote options.

Qualifications

• Strong iGaming CRM experience with Live Casino expertise.
• Sportsbook CRM experience including event-driven campaigns.
• Track record building promotional calendars and cross-sell strategies.
• Advanced segmentation and behavioural targeting skills.

Responsibilities

• Own the Live Casino CRM strategy and promotional roadmap with Live Casino GGR as KPI.
• Build campaigns, journeys and segments around player behaviour and events.
• Identify underpenetrated segments and migrate them to Live Casino; optimize with CRM Performance Manager.
• Support Sportsbook CRM strategy with event-led campaigns and cross-sell integration.
• Track KPIs: GGR, penetration, frequency, cross-sell and ROI with BI, Product, CRM.

Skills

iGaming CRM

Live Casino

Sportsbook CRM

Cross-sell strategies

Segmentation

CRM automation

Lifecycle marketing

Collaboration cross-functionally

Job description

Location: Hybrid in Malta or Remote
Reporting to Head of CRM
We’re looking for a data-driven, player behaviour-obsessed Live Casino & Sports CRM Manager to own CRM growth for Live Casino.
Live Casino GGR is your primary focus. Sportsbook is your secondary one. Along the way, you’ll build the cross-sell journeys that turn single-product players into higher-value, multi-product customers.

Your Impact
Live Casino growth

• Own the Live Casino CRM strategy and promotional roadmap, with Live Casino GGR as your north-star KPI.
• Build campaigns, journeys and segments around player behaviour, game preferences, providers, tables and Live Casino events.
• Identify underpenetrated segments and migrate them into Live Casino. Work with the CRM Performance Manager to optimise the vertical.

Sportsbook CRM

• Support the Sportsbook CRM strategy with event-led campaigns around major sporting events, leagues and the betting calendar.
• Drive sportsbook activity, frequency and retention in a way that complements Casino and Live Casino.

Cross-sell & wallet share

• Own cross-sell between Sportsbook, Casino and Live Casino in every direction.
• Use behavioural data to decide when and how to introduce a player to a new product, rather than relying on broad promotions.
• Build automated and campaign-based journeys that grow multi-product participation, ARPU and LTV.

Promotions & performance

• Own the Live Casino component of the monthly CRM calendar and support Sportsbook planning.
• Test new mechanics rather than repeating bonus-led campaigns. Every promotion should have a clear objective and KPIs.
• Track GGR, penetration, frequency, cross-sell conversion, bonus cost and ROI, working closely with BI, Product and CRM Performance.

What Makes You a Fit

• Strong iGaming CRM experience, with proven Live Casino expertise. You understand its players, mechanics and commercial drivers.
• Sportsbook CRM experience is a must, including sporting calendars and event-driven campaigns.
• A track record of building promotional calendars and cross-sell strategies between gaming verticals.
• Strong segmentation and behavioural targeting skills, plus hands-on experience with CRM automation and lifecycle platforms.
• A commercial mindset. You know GGR, player value, bonus cost and ROI, and you can turn data into campaigns.
• Excellent collaboration across CRM, BI, Product, Sportsbook, Casino and Marketing.

What success looks like

• A dedicated Live Casino CRM growth engine within your first year.
• Sustainable, measurable Live Casino GGR growth and a higher share of players actively playing Live Casino.
• A structured Sportsbook CRM strategy in place.
• Scalable cross-sell journeys that grow multi-product players and customer wallet share.

What's in it for you?

Be with a team that builds the momentum that moves the industry.
A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

• Private health insurance, wellness allowance, and communication allowance.
• Employee Assistance Programme for free, confidential support.
• Healthy lunch on Wednesdays and a varied calendar of social events throughout the year.
• Employee discounts in restaurants and businesses.
• Extended second-parent leave policy.
• Dog-friendly office.
• Private parking space.