CRM Specialist

ASUS; Lima Metropolitana; Presencial; PEN 151.000 - 218.000; Jornada completa

Descripción de la vacante

ASUS LATAM is seeking a CRM & Lifecycle Specialist to support customer engagement and retention across Latin America. You will design and optimize automated lifecycle journeys, coordinate with SSA/CAM markets, and deploy regional email campaigns tied to product launches and regional priorities.

Proficiency in English and Spanish is essential, with strong analytics alignment to HQ. The role is hybrid, based in Lima, Peru, and requires hands-on CRM experience, data-driven decision making, and

Formación

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Digital Marketing, or related field.
• 5+ years of overall experience.
• 3+ years hands-on CRM and email lifecycle marketing.
• Experience coding and building email templates using HTML.
• Strong understanding of direct marketing, attribution models, and revenue-driven CRM strategies.
• Experience with segmentation and lifecycle automation.
• Professional English proficiency; native or fluent Spanish.
• Strong communication and time-management skills.

Responsabilidades

• Design and optimize automated lifecycle journeys (onboarding, retention, win-back, loyalty campaigns).
• Develop scalable CRM frameworks aligned with regional eCommerce growth.
• Implement dynamic content personalization based on customer behaviour and segmentation.
• Plan, QA, and deploy regional email and CRM campaigns tied to product launches and promotions.
• Coordinate with local markets to align campaigns with commercial focus and inventory.
• Manage scheduling, segmentation logic, suppression lists, and regional exclusions.
• Define advanced segmentation leveraging behavior, frequency, AOV, and lifecycle stage.
• Collaborate with analytics to build data-driven audience strategies and run A/B tests.

Conocimientos

CRM & lifecycle marketing

Email campaign management

Data-driven segmentation

Analytical mindset

Cross-functional collaboration

Educación

Bachelor's degree in Marketing or related field

Herramientas

Looker Studio

GA4

HTML email templates

Descripción del empleo

Are you passionate about CRM, customer lifecycle marketing, and data-driven campaigns? We are looking for a CRM & Lifecycle Specialist to join our ASUS LATAM Digital Marketing Team and support customer engagement and retention initiatives across Latin America. In this role, you’ll support the execution and optimisation of lifecycle marketing campaigns, collaborate with cross‑functional teams, and contribute to enhancing the customer experience across ASUS eShop and digital ecosystems. This role is ideal for professionals with hands‑on CRM experience who are looking to continue developing their regional marketing and lifecycle expertise. If you’re ready to make a significant impact in a fast‑paced, performance‑driven environment, we want to hear from you

Job Responsibilities

• Lifecycle Strategy & Automation Design, build, and optimise automated lifecycle journeys including onboarding, cross‑sell, retention, re‑engagement, win‑back, and loyalty campaigns
• Develop scalable CRM frameworks aligned with regional eCommerce growth objectives
• Implement dynamic content personalization based on customer behaviour, purchase history, and segmentation strategies
• Campaign Planning & Execution Plan, build, QA, and deploy regional email and CRM campaigns aligned with product launches, promotional calendars, and regional priorities
• Coordinate with local markets (SSA, CAM) to ensure campaigns align with commercial focus and inventory strategy
• Manage campaign scheduling, segmentation logic, suppression lists, and regional exclusions
• Segmentation & Data Optimisation Define advanced segmentation strategies leveraging behavioural data, purchase frequency, AOV, product category affinity, and lifecycle stage
• Collaborate closely with analytics teams to build data‑driven audience strategies
• Apply A/B testing frameworks for subject lines, creative assets, timing, and offers while documenting insights and learnings

Qualifications and background

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Digital Marketing, or related field
• 5+ years of overall experience
• 3+ years of hands‑on experience in CRM and email lifecycle marketing
• Experience coding and building email templates using HTML
• Strong understanding of direct marketing, attribution models, and revenue‑driven CRM strategies
• Experience with segmentation and lifecycle automation
• Analytical mindset with the ability to translate data into actionable business recommendations
• Professional English proficiency required for coordination with HQ
• Native or fluent Spanish
• Strong communication and interpersonal skills
• Excellent time‑management skills with a problem‑solving attitude
• Effective presentation and cross‑functional collaboration skills

Preferred Skills

• Experience working in Consumer Electronics, PC hardware, or eCommerce industries
• Experience managing regional databases across multiple countries
• Familiarity with BI tools such as Looker Studio, GA4, or similar platforms
• Exposure to AI‑driven personalization or predictive lifecycle modelling

Location: Hybrid (Lima, Perú based). Candidates must be comfortable working across multiple time zones and coordinating with HQ (Taiwan) and local markets.

Why join us?

ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones. ASUS innovation continues to be recognised by prestigious international media organisations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS is world‑renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune’s World’s Most Admired Companies. We highly value growth and development for our employees. All growth depends upon activity. There is no development physically or intellectually without effort, and effort means personal responsibility and possibilities.