Growth Campaign Manager

Binance; Lima Metropolitana; Híbrido; PEN 138.840 - 208.261; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Career growth opportunities

Work-from-home arrangement

Descripción de la vacante

A leading cryptocurrency exchange in Lima is seeking a Campaign Manager focused on user acquisition and retention through impactful marketing strategies. This role involves planning and executing campaigns while leveraging data insights for user engagement growth. The ideal candidate has a minimum of 3 years' experience in digital marketing and must be fluent in English. This is an exciting opportunity to contribute to a fast-paced and innovative environment with a competitive salary and flexible work-from-home arrangements.

Formación

• Minimum 3 years of experience in digital marketing or campaign management roles.
• Fluency in English is required.
• Genuine interest in cryptocurrencies, blockchain, and fintech.

Responsabilidades

• Plan, execute, and optimize user acquisition and retention campaigns.
• Analyze campaign data and make data-driven decisions.
• Collaborate with teams to ensure campaign success.

Conocimientos

Digital marketing

User behavior analysis

Data-driven decision making

Campaign management

Descripción del empleo

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a highly motivated and data-driven Campaign Manager to join our North Latam marketing team. In this role, you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition, retention, and referral growth. You will leverage data insights and growth strategies to drive Binance’s product adoption and user engagement across the region. If you are passionate about digital marketing, growth hacking, and the crypto space, this is the perfect opportunity to make a significant impact in a fast-paced, innovative environment.

Responsibilities

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
• Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
• Implement strategies based on segmentation, personalization, and automated user journeys.
• Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
• Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
• Collaborate with product, content, and operations teams to ensure campaign alignment and success.
• Report KPIs and campaign results, proposing continuous improvements.
• Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

Requirements

• Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
• Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Ability to work independently and collaboratively with a strong results orientation.
• Fluency in English.
• Genuine interest in cryptocurrencies, blockchain, and fintech.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.