Position Objective
The position is responsible for developing, delivering and communicating visual concepts and promoting the brand, products and services in‑store. It also involves training and coaching the store team to perform merchant‑based visual merchandising and managing daily, weekly, and seasonal tasks.
Key Responsibilities
- Ensure brand identity and presentation standards in windows and in‑store are achieved consistently by creating eye‑catching displays while incorporating commercial sales opportunities.
- Implement the brand‑specific visual merchandising standards.
- Coordinate store displays in line with brand guidelines and strategy.
- Develop floor plans and maximize visual impact.
- Arrange merchandise, signage, fixtures, and in‑store layout guide.
- Photograph all changes made to merchandise displays.
- Use creative lighting for windows.
- Maximize placement of new lines and re‑merchandise the store when new trends arise.
- Create store layouts according to categories.
- Ensure proper merchandising of items.
- Collect review and feedback of merchandise.
- Work closely with operations and brand management to increase sales.
- Collaborate with the VM Manager and sales team to achieve commercial goals.
- Participate in pre‑opening of stores and conduct timely visits to ensure brand standards are properly implemented.
- Conduct research on current market trends and lifestyles.