Marketing Communications Lead: Strategy & Campaigns

Omantel

Muscat

On-site

OMR 15,000 - 25,000

Full time

14 days+

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Job summary

Omantel in Muscat seeks an experienced Marketing professional to help shape and execute the consumer marketing strategy. You will oversee the annual communications plan, coordinate advertising, PR, online and BTL activities, and ensure campaigns align with brand positioning.

You will analyze customer insights to refine messaging, manage cross-functional teams, and deliver campaigns on time and within budget.

Qualifications

Bachelor’s Degree with Specialization in Marketing.
Certification related to Social Media is preferred.
6–8 years of relevant experience in Marketing or related field.
Creativity, Innovation & Value Added to Business.
Pro-activeness, Integrity and Leadership.
Thinking and Working Strategically, Change Orientation.
Effective Communication & Influence; Teamworking and Networking.
Customer Focus & Orientation
Planning & Organization

Responsibilities

Assist in developing the communication strategy and calendar in support of Consumer marketing and sales plans.
Develop the yearly Marketing communication plan: Advertising, PR, Online, and BTL, one on one, events and ATL.
Leverage customer behavior and insights to improve the marketing message.
Understand telecom brand positioning and how core messages reflect it.
Manage multiple campaigns across channels within time and budget.
Define the skills and resources needed to deliver the marketing campaigns and manage a team of permanent and contract staff.
Establish channels of communications.
Monitor competitive deals by suppliers bi-annually.
Produce campaign results on a monthly basis.