Marketing Communication Expert

Omantel; Muscat; On-site; OMR 15,000 - 25,000; Full time

Job summary

Omantel in Muscat seeks an experienced Marketing professional to help shape and execute the consumer marketing strategy. You will oversee the annual communications plan, coordinate advertising, PR, online and BTL activities, and ensure campaigns align with brand positioning.

You will analyze customer insights to refine messaging, manage cross-functional teams, and deliver campaigns on time and within budget.

Qualifications

• Bachelor’s Degree with Specialization in Marketing.
• Certification related to Social Media is preferred.
• 6–8 years of relevant experience in Marketing or related field.
• Creativity, Innovation & Value Added to Business.
• Pro-activeness, Integrity and Leadership.
• Thinking and Working Strategically, Change Orientation.
• Effective Communication & Influence; Teamworking and Networking.
• Customer Focus & Orientation
• Planning & Organization

Responsibilities

• Assist in developing the communication strategy and calendar in support of Consumer marketing and sales plans.
• Develop the yearly Marketing communication plan: Advertising, PR, Online, and BTL, one on one, events and ATL.
• Leverage customer behavior and insights to improve the marketing message.
• Understand telecom brand positioning and how core messages reflect it.
• Manage multiple campaigns across channels within time and budget.
• Define the skills and resources needed to deliver the marketing campaigns and manage a team of permanent and contract staff.
• Establish channels of communications.
• Monitor competitive deals by suppliers bi-annually.
• Produce campaign results on a monthly basis.

Skills

Creativity

Strategic thinking

Leadership

Pro-activeness

Integrity

Effective communication

Teamwork & networking

Analytical thinking

Influence

Planning & organization

Education

Bachelor’s Degree in Marketing

Social Media Certification (preferred)

Job description

• Assist in developing the communication strategy and calendar in support of Consumer marketing and sales plans.
• Develop the yearly Marketing communication plan: Advertising, PR, Online, and BTL, one on one, events and ATL.
• Leverage customer behavior and insights to improve the marketing message.
• Understand Telecom brand positioning and how core messages and specific products or services reflect it.
• Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget.
• Define the skills and resources needed to deliver the marketing campaigns and manage a team of permanent and contract staff.
• Establish channels of communications.
• Monitor competitive deals by suppliers on a bi-annual basis.
• Produce campaign results on a monthly basis.
• Ensure delivery of daily competitive activity report and bi-weekly trend analysis for senior management.

• Bachelor’s Degree with Specialization in Marketing (Primary)
• Certification related to Social Media is preferred
• At least 6-8 years of relevant experience in Marketing or related field
• Creativity, Innovation & Value Added to Business
• Pro-activeness
• Integrity
• Management Accountability
• Leadership
• Thinking and Working Strategically
• Change Orientation
• Effective Communication & Influence
• Team-Working, Networking & Relationship Building
• Information Seeking, Analysis & Investigation
• Planning & Organization
• Customer Focus & Orientation

About The Company

Omantel is the pioneer of total communications solutions in the Sultanate of Oman. We have the widest choice of state of the art services with the broadest network coverage. We listen to understand your needs and value feedback. We strive to deliver on our promises. Omantel (as both Omantel and Oman Mobile) has offered the full spectrum of telecommunications solutions to the people and businesses of Oman since the dawn of the Renaissance in 1970. Over the years, as the pioneering telecommunications supplier, we have striven to connect even the most remote communities to each other and to the rest of the world. As a pillar of the Omani economy, Omantel has been a leading player in Oman’s progress and national development. The Omantel logo, embodies the Omani heritage, in the form of the Khanjar. Our color palette, blue and orange, signals our dedication to professionalism and progression as well as a vibrant spirit. The Omantel name, combined both in Arabic and English, is cradled and encapsulated in our new brand symbol reflecting a caring mindset. Our tagline reflects also our philosophy of togetherness as this is at the heart of everything we do - as we lead the way in bringing individuals, families, businesses and regions ever closer together using leading edge technology for communications.