eCommerce & Digital Strategy Manager

Kempinski Hotels; Muscat; On-site; OMR 9,000 - 15,000; Full time

Job summary

Kempinski Hotels in Oman – Muscat is seeking a Web & Electronic Distribution professional to elevate the brand’s online presence. Responsibilities include content accuracy across brand and third-party portals, KPI-driven analysis, and collaboration with Revenue and Marketing teams to reach online sales goals.

The role requires at least 2 years in web distribution, CMS experience, and a track record of increasing website traffic.

Qualifications

• Minimum 2 years experience in Web & electronic Distribution.
• Proven track record of increasing hotel website traffic.
• Experience with CMS and multilingual content management.
• Experience creating and analyzing web reports.
• Strong MS Office skills: Word, Excel, PowerPoint.

Responsibilities

• Ensure accuracy of property content and presentation on brand and GK/third-party portals.
• Report, analyze and act on Kempinski website statistics using KPIs.
• Assist in achieving targeted website sales and distribution goals.
• Maintain brand consistency across social and digital channels.
• Keep website content up to date in all available languages per CMS guidelines.
• Update mobile site (m.kempinski.com) as required.
• Monitor rate parity across channels in collaboration with Revenue team.
• Coordinate with corporate for website enhancements and functionality upgrades.
• Review and maintain rate/room descriptions in OWS with Revenue.
• Support content delivery with PR, F&B, Marketing and Sales.
• Create and implement promotional content for offers and packages.
• Publish Local Experiences on gha.com.
• Improve hotel website SEO with relevant keywords and meta descriptions.
• Analyze website performance and bookings reports from web analytics tools and Opera PMS.
• Provide monthly KPI reports to hotel management and regional/corporate offices.
• Participate in mandatory corporate web trainings and brief heads of department when needed.

Skills

Content Management System

Web & electronic Distribution

Website traffic growth

Web reports

MS Office

Job description

Application Deadline

30 September 2026

Department

Revenue & Reservations

Location

Oman - Muscat

Description

To position the brand website as the priority channel of electronic distribution, and to optimize the hotel’s overall digital presence.

Key Responsibilities

• Ensuring accuracy of the property content and presentation on the brand and GHA websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory.
• Report, analyse and act upon the Kempinski website statistics (using brand key performance indicators);
• Assist in reaching the targeted website sales and distribution goals.
• Ensuring consistent brand delivery through social and digital channels. Supporting the brand’s channel and distribution strategy.
• Ensure website content (picture and text) is always up to date in all languages available, according to the corporate standards, and as per the CMS guidelines (on Kempinski.com and gha.com)
• Ensure mobile website (m.kempinski.com) is properly updated
• Monitor and assist the Revenue Manager/Director in ensuring rate parity throughout all electronic distribution channels.
• Liaise with the corporate office for deploying website enhancements and functionality upgrades.
• Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the Revenue Director/Manager.
• Support and liaise with various departments to ensure optimal content delivery (PR, F&B, Marketing, Sales).
• Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers.
• Ensure that Local Experiences are published on gha.com
• Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
• Update and optimize meta descriptions and tags.
• Analyze budget investment vs ROI for corporate SEO activities.
• Prepare and send, with regular frequency, corporate Email Newsletters to all qualified guests/individuals that have subscribed to receive the hotel e-newsletter.
• Ensure emails are in line with the strategy and corporate guidelines (i.e. Corporate Identity, preferred vendors and systems).
• Analyze email productivity and profile segmentation
• Assist Revenue Directors/Managers in optimizing up sell messaging during guest reservation cycle.
• Update and manage the hotel representation and social media channels as per corporate policies and guidelines.
• Ensure proper monitoring and active response of the hotel’s social media presentation and online reputation management tool, maintaining consistent representation of the brand.
• Develop and implement e-marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
• Monitor and report brand name hijacking that dilutes direct web revenues.
• Establish and implement the hotel’s annual advertising plan for all digital channels
• Assist on matters related to creative and media planning for PPC and display campaigns.
• Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
• Review and monitor your hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and “web appeal”.
• Ensure the picture quality loaded on all brand and 3rd party web sites and social media are according to the corporate identity guidelines.
• Identify signature shots representing both, the hotel and the brand.
• Analyze the website user behavior, site performance, source of referrals, etc; and act accordingly
• Analyze the website production (bookings) reports available from website statistical package and/or from the hotel’s Opera property management system.
• Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices, including brand web contribution as % of rooms revenues.
• Participate in mandatory corporate web related trainings offered and brief the respective heads of department where necessary.

Skills, Knowledge And Expertise

• Content Management System
• A minimum of 2 years experience in Web & electronic Distribution.
• A proven track record of increasing traffic of a hotel website.
• Experience with web reports
• Good Keyboard skills and proven working knowledge of Microsoft Office to include MSWord, MSExcel and MSPowerpoint.