Digital Marketing Executive (Preferably Filipino)

InterContinental Hotels Group; Dhofar; On-site; OMR 11,000 - 18,000; Full time

Job summary

Crowne Plaza Resort Salalah is seeking a driven Digital Marketing Executive to lead online campaigns and elevate the hotel’s brand. You will plan, implement, and optimize activities across Google Ads, social media, email, and content to attract guests and drive bookings.

Collaborate with sales, PR, and design teams; analyze performance with analytics tools; contribute to a guest-centric digital strategy in a hospitality setting.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–3 years in digital marketing, hospitality preferred.
• Proficient with Google Analytics, Google Ads, SEMrush, and social tools.

Responsibilities

• Plan, execute, and optimize digital campaigns across Google Ads, social media, and email.
• Collaborate with content team for SEO-friendly content and site visibility.
• Develop engaging social media content and creative assets.
• Design and run email marketing campaigns and promotions.
• Manage PPC campaigns and continually optimize performance.
• Analyze campaigns with analytics tools and report ROI.
• Coordinate with website, sales, PR and design teams for cohesive strategies.

Skills

Digital Marketing

SEO

PPC

Email Marketing

Social Media

Analytics

Content Creation

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

CMS

Job description

Do you picture yourself as a Digital Marketing Executive? At Crowne Plaza Resort Salalah, our goal is to make business travel work — and that’s where YOU come in.

When you join Crowne Plaza Resort Salalah, you are more than just your job title. We look for energetic, confident, and ambitious individuals who excel in their roles and help our guests succeed.

Set on 45 acres of beautiful tropical gardens and a long stretch of pristine sandy beach, Crowne Plaza Resort Salalah is perfectly positioned for business, meetings, and leisure travel.

We are currently seeking a motivated and creative Digital Marketing Executive to join our dynamic Marketing team. In this role, you will be responsible for executing digital marketing strategies across multiple online platforms to enhance brand awareness, drive traffic to our website, and generate bookings. The ideal candidate will have a passion for digital marketing, a strong understanding of the hospitality industry, and the ability to collaborate effectively with a diverse team to achieve business objectives.

A little taste of your day-to-day

Every day is different, but you’ll mostly be:

• Digital Campaigns: Assist in the planning, execution, and optimization of digital marketing campaigns across Google Ads, Facebook, Instagram, and other online channels.

• SEO & Content Strategy: Collaborate with the content team to create SEO-friendly content that enhances organic search visibility and drives traffic to the hotel website.

• Social Media Management: Develop and manage engaging social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and captions.

• Email Marketing: Design and execute email marketing campaigns targeting existing and potential guests, promoting special offers, packages, and events.

• PPC Advertising: Manage paid search campaigns on Google Ads and social media platforms, continuously analyzing performance and making recommendations for optimization.

• Analytics & Reporting: Monitor and report on the performance of digital marketing efforts using tools such as Google Analytics, Facebook Insights, and others. Provide insights and recommendations to improve ROI.

• Website Maintenance: Work closely with the website team to ensure content is up-to-date, aligned with marketing campaigns, and optimized for user experience and conversions.

• Collaboration: Collaborate with the sales, PR, and design teams to create cohesive marketing strategies that align with overall business goals.

What do we need from you?

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

• Experience: At least 2-3 years of experience in digital marketing, preferably in the hospitality or tourism sector.

• Technical Skills: Proficiency in digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.) and a good understanding of SEO, PPC, email marketing, and social media management.

• Creative Skills: Strong writing, design, and content creation abilities with a keen eye for detail.

• Communication: Excellent written and verbal communication skills with the ability to engage audiences across various digital platforms.

• Analytical Mindset: Ability to analyze campaign performance and use data to optimize marketing strategies.

• Knowledge of the Hospitality Industry: Understanding of the unique challenges and opportunities in marketing for the hotel industry is a plus.