Digital Marketing Strategist - Hospitality

InterContinental Hotels Group; Dhofar; On-site; OMR 6,000 - 12,000; Full time

Job summary

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive online visibility, bookings, and brand awareness across Google Ads, social channels, and email campaigns. You will work with a diverse team to deliver integrated marketing strategies for the resort’s hospitality offerings.

The role requires hands-on experience in hospitality digital marketing, strong writing and design skills, and a data-driven mindset to optimize ROI and conversions.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: At least 2-3 years of digital marketing experience, preferably in hospitality or tourism.
• Technical Skills: Proficiency with Google Analytics, Google Ads, SEMrush, Hootsuite; solid SEO, PPC, email marketing, and social media skills.

Responsibilities

• Digital Campaigns: Plan, execute, and optimize campaigns across Google Ads, Facebook, Instagram and other channels.
• SEO & Content Strategy: Collaborate with content team to create SEO-friendly content and boost organic visibility.
• Social Media Management: Create and manage content across Facebook, Instagram, LinkedIn, Twitter, etc.
• Email Marketing: Design and run email campaigns promoting offers, packages, and events.
• PPC Advertising: Manage paid search campaigns; analyze and optimize performance.
• Analytics & Reporting: Monitor performance with Google Analytics, Facebook Insights and others; provide ROI insights.
• Website Maintenance: Ensure content is up-to-date and aligned with campaigns for UX/conversions.
• Collaboration: Work with sales, PR, and design teams to align marketing with business goals.

Skills

Digital marketing

SEO

PPC

Email marketing

Social media

Content creation

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive online visibility, bookings, and brand awareness across Google Ads, social channels, and email campaigns. You will work with a diverse team to deliver integrated marketing strategies for the resort’s hospitality offerings.

The role requires hands-on experience in hospitality digital marketing, strong writing and design skills, and a data-driven mindset to optimize ROI and conversions.