Hospitality Digital Marketing Strategist

InterContinental 62s Group plc; Dhofar; On-site; OMR 7,800 - 13,000; Full time

Job summary

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive brand visibility, traffic, and bookings across digital channels. You will collaborate with the marketing team to plan, implement, and optimize campaigns across Google Ads, social media, email, and content initiatives.

The ideal candidate has 2–3 years in digital marketing within hospitality or travel, strong writing and analytical skills, and a passion for SEO, PPC, and performance reporting to improve ROI.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2–3 years of digital marketing experience, preferably in hospitality or travel.
• Strong writing, communication, and analytical skills.
• Ability to collaborate with cross-functional teams to achieve marketing goals.
• Knowledge of SEO, PPC, email marketing and social media management is a plus.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram and other channels.
• Develop SEO-friendly content with the content team to boost organic visibility.
• Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, Twitter).
• Design and execute email marketing campaigns promoting offers, packages and events.
• Manage paid search campaigns and continuously optimize performance.
• Track and report on campaign performance using Google Analytics and insights tools.
• Coordinate with website team to ensure up-to-date content and optimized UX.
• Collaborate with sales, PR and design teams to align marketing strategies.

Skills

Digital marketing

SEO

Content creation

Social media management

Email marketing

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive brand visibility, traffic, and bookings across digital channels. You will collaborate with the marketing team to plan, implement, and optimize campaigns across Google Ads, social media, email, and content initiatives.

The ideal candidate has 2–3 years in digital marketing within hospitality or travel, strong writing and analytical skills, and a passion for SEO, PPC, and performance reporting to improve ROI.