Digital Marketing Executive

InterContinental 62s Group plc; Dhofar; On-site; OMR 7,800 - 13,000; Full time

Job summary

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive brand visibility, traffic, and bookings across digital channels. You will collaborate with the marketing team to plan, implement, and optimize campaigns across Google Ads, social media, email, and content initiatives.

The ideal candidate has 2–3 years in digital marketing within hospitality or travel, strong writing and analytical skills, and a passion for SEO, PPC, and performance reporting to improve ROI.

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 2–3 years of digital marketing experience, preferably in hospitality or travel.
• Strong writing, communication, and analytical skills.
• Ability to collaborate with cross-functional teams to achieve marketing goals.
• Knowledge of SEO, PPC, email marketing and social media management is a plus.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram and other channels.
• Develop SEO-friendly content with the content team to boost organic visibility.
• Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, Twitter).
• Design and execute email marketing campaigns promoting offers, packages and events.
• Manage paid search campaigns and continuously optimize performance.
• Track and report on campaign performance using Google Analytics and insights tools.
• Coordinate with website team to ensure up-to-date content and optimized UX.
• Collaborate with sales, PR and design teams to align marketing strategies.

Skills

Digital marketing

SEO

Content creation

Social media management

Email marketing

Analytics

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

Do you picture yourself as a Digital Marketing Executive? At Crowne Plaza Resort Salalah, our goal is to make business travel work - and that's where YOU come in.

When you join Crowne Plaza Resort Salalah, you are more than just your job title. We look for energetic, confident, and ambitious individuals who excel in their roles and help our guests succeed.

Set on 45 acres of beautiful tropical gardens and a long stretch of pristine sandy beach, Crowne Plaza Resort Salalah is perfectly positioned for business, meetings, and leisure travel.

We are currently seeking a motivated and creative Digital Marketing Executive to join our dynamic Marketing team. In this role, you will be responsible for executing digital marketing strategies across multiple online platforms to enhance brand awareness, drive traffic to our website, and generate bookings. The ideal candidate will have a passion for digital marketing, a strong understanding of the hospitality industry, and the ability to collaborate effectively with a diverse team to achieve business objectives.

A little taste of your day-to-day

Every day is different, but you'll mostly be:

• Digital Campaigns: Assist in the planning, execution, and optimization of digital marketing campaigns across Google Ads, Facebook, Instagram and other online channels.

• SEO & Content Strategy: Collaborate with the content team to create SEO-friendly content that enhances organic search visibility and drives traffic to the hotel website.

• Social Media Management: Develop and manage engaging social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and captions.

• Email Marketing: Design and execute email marketing campaigns targeting existing and potential guests, promoting special offers, packages, and events.

• PPC Advertising: Manage paid search campaigns on Google Ads and social media platforms, continuously analyzing performance and making recommendations for optimization.

• Analytics & Reporting: Monitor and report on the performance of digital marketing efforts using tools such as Google Analytics, Facebook Insights, and others. Provide insights and recommendations to improve ROI.

• Website Maintenance: Work closely with the website team to ensure content is up-to-date, aligned with marketing campaigns, and optimized for user experience and conversions.

• Collaboration: Collaborate with the sales, PR, and design teams to create cohesive marketing strategies that align with overall business goals.

What do we need from you?

• Education: Bachelor's degree in Marketing, Communications, or a related field.

• Experience: At least 2-3 years of experience in digital marketing, preferably in the hospitality or tourism sector.

• Technical Skills: Proficiency in digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.) and a good understanding of SEO, PPC, email marketing, and social media management.

• Creative Skills: Strong writing, design, and content creation abilities with a keen eye for detail.

• Communication: Excellent written and verbal communication skills with the ability to engage audiences across various digital platforms.

• Analytical Mindset: Ability to analyze campaign performance and use data to optimize marketing strategies.

• Knowledge of the Hospitality Industry: Understanding of the unique challenges and opportunities in marketing for the hotel industry is a plus.