Digital Marketing Executive

InterContinental Hotels Group; Dhofar; On-site; OMR 6,000 - 12,000; Full time

Job summary

Crowne Plaza Resort Salalah is seeking a Digital Marketing Executive to drive online visibility, bookings, and brand awareness across Google Ads, social channels, and email campaigns. You will work with a diverse team to deliver integrated marketing strategies for the resort’s hospitality offerings.

The role requires hands-on experience in hospitality digital marketing, strong writing and design skills, and a data-driven mindset to optimize ROI and conversions.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: At least 2-3 years of digital marketing experience, preferably in hospitality or tourism.
• Technical Skills: Proficiency with Google Analytics, Google Ads, SEMrush, Hootsuite; solid SEO, PPC, email marketing, and social media skills.

Responsibilities

• Digital Campaigns: Plan, execute, and optimize campaigns across Google Ads, Facebook, Instagram and other channels.
• SEO & Content Strategy: Collaborate with content team to create SEO-friendly content and boost organic visibility.
• Social Media Management: Create and manage content across Facebook, Instagram, LinkedIn, Twitter, etc.
• Email Marketing: Design and run email campaigns promoting offers, packages, and events.
• PPC Advertising: Manage paid search campaigns; analyze and optimize performance.
• Analytics & Reporting: Monitor performance with Google Analytics, Facebook Insights and others; provide ROI insights.
• Website Maintenance: Ensure content is up-to-date and aligned with campaigns for UX/conversions.
• Collaboration: Work with sales, PR, and design teams to align marketing with business goals.

Skills

Digital marketing

SEO

PPC

Email marketing

Social media

Content creation

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

SEMrush

Hootsuite

Job description

Do you picture yourself as a Digital Marketing Executive? At Crowne Plaza Resort Salalah, our goal is to make business travel work - and that's where YOU come in.

When you join Crowne Plaza Resort Salalah, you are more than just your job title. We look for energetic, confident, and ambitious individuals who excel in their roles and help our guests succeed.

Set on 45 acres of beautiful tropical gardens and a long stretch of pristine sandy beach, Crowne Plaza Resort Salalah is perfectly positioned for business, meetings, and leisure travel.

We are currently seeking a motivated and creative Digital Marketing Executive to join our dynamic Marketing team. In this role, you will be responsible for executing digital marketing strategies across multiple online platforms to enhance brand awareness, drive traffic to our website, and generate bookings. The ideal candidate will have a passion for digital marketing, a strong understanding of the hospitality industry, and the ability to collaborate effectively with a diverse team to achieve business objectives.

A little taste of your day-to-day

Every day is different, but you'll mostly be:

• Digital Campaigns: Assist in the planning, execution, and optimization of digital marketing campaigns across Google Ads, Facebook, Instagram and other online channels.

• SEO & Content Strategy: Collaborate with the content team to create SEO-friendly content that enhances organic search visibility and drives traffic to the hotel website.

• Social Media Management: Develop and manage engaging social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including graphics, videos, and captions.

• Email Marketing: Design and execute email marketing campaigns targeting existing and potential guests, promoting special offers, packages, and events.

• PPC Advertising: Manage paid search campaigns on Google Ads and social media platforms, continuously analyzing performance and making recommendations for optimization.

• Analytics & Reporting: Monitor and report on the performance of digital marketing efforts using tools such as Google Analytics, Facebook Insights, and others. Provide insights and recommendations to improve ROI.

• Website Maintenance: Work closely with the website team to ensure content is up-to-date, aligned with marketing campaigns, and optimized for user experience and conversions.

• Collaboration: Collaborate with the sales, PR, and design teams to create cohesive marketing strategies that align with overall business goals.

What do we need from you?

• Education: Bachelor's degree in Marketing, Communications, or a related field.

• Experience: At least 2-3 years of experience in digital marketing, preferably in the hospitality or tourism sector.

• Technical Skills: Proficiency in digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.) and a good understanding of SEO, PPC, email marketing, and social media management.

• Creative Skills: Strong writing, design, and content creation abilities with a keen eye for detail.

• Communication: Excellent written and verbal communication skills with the ability to engage audiences across various digital platforms.

• Analytical Mindset: Ability to analyze campaign performance and use data to optimize marketing strategies.

• Knowledge of the Hospitality Industry: Understanding of the unique challenges and opportunities in marketing for the hotel industry is a plus.