Brand Creative Manager

Confidential; As Sudiyah; On-site; OMR 45,000 - 70,000; Full time

Job summary

Confidential is seeking an experienced Creative Director to lead brand campaigns, visual identity, and VM strategy across cosmetics and fashion markets. You will craft compelling storytelling, oversee shoots, content production, and retail/online experiences, and guide a multidisciplinary team to deliver premium, culturally relevant executions.

The role requires a strong portfolio, leadership and collaboration skills, and the ability to translate consumer trends into impactful business results

Qualifications

• Bachelor's degree in design, Visual Communication, Marketing, Fine Arts, Fashion, or a related field.
• 8–12+ years of experience in creative leadership, preferably within cosmetics, fashion, luxury, retail, or FMCG.
• Proven experience in creative direction, brand development, campaign development, digital content, and visual merchandising.
• Strong portfolio demonstrating creative concepts, campaigns, photography, digital content, and retail/VM execution.
• Strong understanding of consumer trends, digital platforms, social media, and e-commerce.
• Strong leadership, communication, collaboration, and project management skills.
• Commercially minded with the ability to connect creative ideas to customer engagement and business results.

Responsibilities

• Develop and implement overall creative and visual strategy, ensuring brand consistency with identity, positioning, and objectives.
• Develop compelling visual concepts and storytelling to elevate brand awareness and drive engagement and conversions.
• Create impactful creative experiences across campaigns, digital touchpoints, local activations, and retailtainment.
• Lead the creative direction and execution of brand campaigns, product launches, photoshoots, videos, social media, and e-commerce content.
• Develop compelling visual concepts and storytelling that strengthen brand awareness and conversion.
• Lead the Visual Merchandising strategy across store windows, product displays, installations, and in-store communication.
• Establish VM guidelines and visual standards for consistent premium execution across stores and markets.
• Collaborate with Marketing, Digital, NPD, Retail, E-commerce, and Commercial teams to support business goals.
• Capture consumer insights, market trends, and beauty/fashion signals for strategy refinement.
• Protect and apply brand identity across internal teams, agencies, and partners.
• Lead and inspire the creative team, ensuring high-quality, timely delivery of projects.
• Monitor campaign and VM effectiveness and use insights to improve engagement and commercial impact.

Skills

Creative leadership

Brand development

Campaign development

Digital content

Visual merchandising

Leadership

Project management

Customer engagement

Education

Bachelor's degree in design/visual communication/marketing

Job description

Key Responsibilities

• Develop and implement overall creative and visual strategy, ensuring consistency with the brand identity, positioning, and business objectives.
• Develop compelling visual concepts and engaging storytelling that elevate brand awareness, deepen customer engagement, drive consideration, and ultimately convert audiences.
• Create impactful creative experiences across campaigns, digital touchpoints, local activations, and retailtainment, ensuring every execution is culturally relevant, visually distinctive, and aligned with the brand's strategic objectives.
• Lead the creative direction and execution of brand campaigns, product launches, photoshoots, videos, social media, website, e-commerce, and other customer-facing content.
• Develop compelling visual concepts and storytelling that strengthen brand awareness, customer engagement, consideration, and conversion.
• Lead the Visual Merchandising strategy, including store windows, product displays, campaign installations, launch areas, POS materials, and in-store communication.
• Establish and maintain VM guidelines and visual standards to ensure consistent and premium execution across all stores and markets.
• Work closely with Marketing, Digital, NPD, Retail, E-commerce, and Commercial teams to ensure creative and VM initiatives support business and sales objectives.
• Capture and apply consumer insights, market intelligence, cultural trends, and beauty/fashion trends.
• Ensure the consistent application and protection of the brand identity and visual standards across internal teams, agencies, and external partners.
• Lead and inspire the creative team, agencies, and external creative partners, ensuring high-quality and timely delivery of projects.
• Monitor the effectiveness of creative campaigns and VM initiatives and use performance insights to continuously improve customer engagement and commercial impact.

Qualifications & Experience

• Bachelor's degree in design, Visual Communication, Marketing, Fine Arts, Fashion, or a related field.
• 8–12+ years of experience in creative leadership, preferably within cosmetics, fashion, luxury, retail, or FMCG.
• Proven experience in creative direction, brand development, campaign development, digital content, and visual merchandising.
• Strong portfolio demonstrating creative concepts, campaigns, photography, digital content, and retail/VM execution.
• Strong understanding of consumer trends, digital platforms, social media, and e-commerce.
• Strong leadership, communication, collaboration, and project management skills.
• Commercially minded with the ability to connect creative ideas to customer engagement and business results.