Assistant Prof./ Associate Professor in Marketing

Tawteen; Muscat; On-site; OMR 13,457 - 23,070; Full time

Job summary

Tawteen is inviting applications for a full-time faculty position in Marketing. The successful candidate will be responsible for teaching undergraduate and postgraduate marketing courses, developing course materials, and engaging in scholarly research.

Ideal candidates should possess a PhD or DBA in Marketing and demonstrate teaching effectiveness. Experience in digital marketing and bilingual Arabic-English skills are advantageous. Join us at Tawteen to contribute to quality education and industry engagement.

Qualifications

• PhD or DBA in Marketing from a recognized university.
• Master’s degree in Marketing with professional experience preferred.
• Sustained record of peer-reviewed publications for Associate Professor role.

Responsibilities

• Teach marketing courses in various modes.
• Develop course materials aligned with learning outcomes.
• Conduct research and publish in peer-reviewed journals.

Skills

Teaching effectiveness in marketing

Bilingual Arabic-English communication

Experience in digital marketing

Research publication

Curriculum development

Education

PhD/DBA in Marketing or related field

Master's degree in Marketing or related field

Job description

Overview

The Department of Business and Economics at MCBS invites applications for a full-time faculty position in Marketing. The successful candidate will teach marketing courses, produce relevant scholarly and applied research, support students, and contribute to quality assurance, accreditation and industry engagement.

Core Teaching Areas

• Principles of Marketing
• Marketing Management
• Consumer Behavior
• Services Marketing
• Digital Marketing
• Retail Management
• Marketing Research
• Brand Management
• Marketing Analytics
• Integrated Marketing Communications

Key Responsibilities

• Teach undergraduate and/or postgraduate marketing courses in face‑to‑face, online and blended modes.
• Develop syllabi, digital content, case studies, assessment tasks, rubrics and course files aligned with learning outcomes.
• Integrate current marketing practice, digital tools, analytics, Oman GCC cases and industry projects into teaching.
• Conduct research and publish in peer‑reviewed journals; contribute to applied research grants, consultancy and community industry engagement.
• Advise and mentor students, supervise projects and dissertations, and support internships, capstones and employability activities.
• Participate in curriculum review, Assurance of Learning, moderation, program assessment, accreditation evidence preparation and continuous improvement.

Required Qualifications

• Assistant or Associate Professor, PhD / DBA in Marketing, Digital Marketing, Consumer Behavior, Services Marketing, Marketing Analytics or a closely related field from a recognized university.
• Lecturer, Master’s degree in Marketing or a closely related field from a recognized university; relevant professional marketing experience is preferred.
• Associate Professor candidates should demonstrate a sustained record of peer‑reviewed publications, graduate supervision, academic leadership and service.
• Evidence of teaching effectiveness and ability to teach online hybrid courses using digital marketing and learning technologies.
• Bilingual Arabic-English communication is preferred; ability to teach in Arabic is an advantage for relevant programs.
• Experience with quality assurance (AACSB, OAAAQA, OQF‑aligned assessment, CLO PLO mapping, moderation and accreditation documentation) is strongly preferred.

Preferred Qualifications and Experience

• Professional experience or certifications in digital marketing analytics, CRM, social media marketing, branding, market research or marketing communications.
• Experience with live industry projects, student competitions, consultancy or executive education.
• Ability to contribute to research clusters in consumer behavior, AI in marketing, sustainability, innovation and Oman GCC market studies.

AACSB‑aligned Contribution Expected

• Maintain academic professional currency appropriate to the appointed rank and faculty qualification category.
• Contribute to faculty sufficiency, teaching effectiveness, Assurance of Learning, curriculum improvement, research impact and engagement with professional community stakeholders.
• Provide evidence for course files, assessment moderation, closing-the-loop actions and accreditation‑related reporting when required.