Area Manager – Africa International Sales

SalamAir; Muscat; On-site; OMR 120,000 - 180,000; Full time

Job summary

SalamAir in Muscat, Oman seeks a Commercial Leadership executive to oversee regional sales, revenue targets and market expansion across multiple countries. You will lead GSAs, coordinate with Revenue Management, and drive cross-functional leadership to deliver sustainable profitability.

The role requires 8-10 years airline commercial experience, strategic planning, negotiation skills, and strong stakeholders relationships; English fluency essential with additional languages desirable.

Qualifications

• Bachelor's Degree in Business, Marketing, Aviation or related field.
• 8–10 years airline commercial experience.
• Minimum 5 years in regional/international sales leadership (preferred).

Responsibilities

• Develop annual regional sales and business plans.
• Deliver revenue, yield and passenger targets.
• Identify new revenue streams including corporate, OTA, charter and stopover business.
• Monitor market trends and competitor activity.
• Identify market expansion opportunities, strengthen distribution and brand presence, and build long-term commercial value.
• Balance revenue growth, commercial efficiency and customer experience to support profitability across assigned markets.
• Lead GSA selection, onboarding and performance management.
• Coordinate with Revenue Management on pricing and promotions.
• Monitor booking trends, load factor and market share.
• Support distribution and agency expansion.
• Maintain relationships with airports, tourism boards, regulators and key trade partners.
• Represent SalamAir at industry events.

Skills

Strategic Planning

Commercial Negotiation

Leadership

Financial Acumen

P&L / Profitability Management

People Development & Coaching

Revenue Analysis

Stakeholder Management

Project Management

Presentation Skills

Decision Making

English Proficiency

Education

Bachelor's Degree in Business, Marketing, Aviation or related field

Job description

Commercial Leadership

• Develop annual regional sales and business plans.
• Deliver revenue, yield and passenger targets.
• Identify new revenue streams including corporate, OTA, charter and stopover business.
• Monitor market trends and competitor activity.
• Identify market expansion opportunities, strengthen distribution and brand presence, and build long-term commercial value.
• Balance revenue growth, commercial efficiency and customer experience to support sustainable profitability across assigned markets.

GSA Management

• Lead GSA selection, onboarding and performance management.
• Conduct Quarterly Business Reviews (QBRs).
• Monitor ORC, KPIs and contractual compliance.
• Recommend corrective actions or GSA replacement where required.

Revenue & Distribution

• Coordinate with Revenue Management on pricing and promotions.
• Monitor booking trends, load factor and market share.
• Support distribution and agency expansion.

Stakeholder Management

• Maintain relationships with airports, tourism boards, regulators and key trade partners.
• Build trusted, long-term relationships with customers, partners and key stakeholders to strengthen loyalty, collaboration and mutual growth.
• Represent SalamAir at industry events.

Cross Functional Leadership

• Coordinate with Finance, Marketing, Network Planning, Distribution, Ground Operations, Legal and SCM.

Leadership

• Coach Country Managers and GSAs.
• Develop, mentor and empower Country Managers and commercial teams, building capability, accountability and succession readiness.
• Foster a high-performance culture across markets through clear objectives, regular coaching and performance follow-up.
• Drive continuous improvement and commercial excellence.

Reporting

• Prepare weekly, monthly and quarterly business reviews and executive reports.

Requirements

Qualifications & Experience:

• Bachelor's Degree in Business, Marketing, Aviation or related field.
• 08-10 years airline commercial experience.
• Minimum 5 years in regional/international sales leadership “Preferred”
• Experience managing multiple countries and GSAs.
• Low-cost carrier experience preferred.

Skills & Competencies:Strategic Planning

• Commercial Negotiation
• Leadership
• Financial Acumen
• P&L / Profitability Management
• People Development & Coaching
• Revenue Analysis
• Stakeholder Management
• Project Management
• Presentation Skills
• Decision Making
• Excellent English communication; additional languages desirable.