Social Media Manager

SalamAir; Muscat; On-site; OMR 15,000 - 27,000; Full time

Job summary

SalamAir invites a seasoned Social Media Manager to lead the annual social media strategy, content pillars, and channel governance from its Muscat base. You will drive campaigns across Instagram, Facebook, X/Twitter, LinkedIn, and more, coordinating with creative teams to ensure on-brand storytelling and high-quality content.

Responsibilities include managing paid and organic campaigns, monitoring performance via GA and social tools, and delivering actionable insights.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 4–6 years experience managing social media public accounts and marketing experience.
• Strong understanding of marketing principles, media planning, and advertising strategies.
• Excellent communication, negotiation, and project management skills.
• Ability to analyse data and make informed decisions to optimize marketing campaigns.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Responsibilities

• Develop and own the annual social media strategy, channel strategy, content pillars, audience approach, and social media roadmap.
• Maintain the social media playbook, approval processes, access controls, response protocols, escalation procedures, and platform governance.
• Develop and execute engaging social media campaigns that align with SalamAir's marketing strategy, brand identity, and business objectives.
• Plan and manage the social media content calendar across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
• Collaborate with the creative and design teams to produce high-quality multimedia content, including videos, graphics, reels, and stories.
• Ensure all content maintains brand consistency, tone of voice, and messaging guidelines.
• Oversee day-to-day execution of paid and organic campaigns across all social media platforms.
• Coordinate with internal stakeholders and external agencies to ensure timely delivery of campaign assets and messaging.
• Continuously monitor performance and implement optimization strategies to improve engagement, reach, and ROI.
• Support seasonal, tactical, and always-on campaigns in coordination with the marketing and commercial teams.
• Translate route launches, fare promotions, ancillary products, destinations, partnerships, and corporate announcements into effective social campaigns that support awareness, engagement, traffic, and conversion.
• Track, analyze, and interpret campaign performance metrics using tools such as GA, and hootsuite reporting, talkwalker etc.
• Develop weekly and monthly dashboards highlighting key KPIs, audience behavior, and content performance trends.
• Translate data insights into actionable recommendations to enhance future campaigns and inform content strategy.
• Work closely with the digital marketing, brand, and communications teams to ensure alignment across all marketing initiatives.
• Coordinate with sales, commercial, and product teams to integrate social media efforts with broader business and promotional objectives.
• Collaborate with creative agencies, media partners, and influencers to enhance brand visibility and ensure consistent campaign delivery.
• Stay informed of emerging social media trends, platform updates, and creative best practices within the aviation and travel industries.
• Benchmark against competitors and recommend new formats, storytelling approaches, and campaign ideas.
• Contribute to social listening and brand perception tracking initiatives to identify opportunities for brand growth.

Skills

Strategic thinking

Campaign management

Content creation

Analytics

Cross-functional collaboration

Education

Bachelor's degree in marketing/advertising/communications

Tools

GA

Hootsuite

Talkwalker

Job description

Duties and Responsibilities:

Strategy and Governance

• Develop and own the annual social media strategy, channel strategy, content pillars, audience approach, and social media roadmap.
• Maintain the social media playbook, approval processes, access controls, response protocols, escalation procedures, and platform governance.

Content & Campaign Development

• Develop and execute engaging social media campaigns that align with SalamAir's marketing strategy, brand identity, and business objectives.
• Plan and manage the social media content calendar across platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, etc.).
• Collaborate with the creative and design teams to produce high-quality multimedia content, including videos, graphics, reels, and stories.
• Ensure all content maintains brand consistency, tone of voice, and messaging guidelines.

Campaign Management & Optimization

• Oversee day-to-day execution of paid and organic campaigns across all social media platforms.
• Coordinate with internal stakeholders and external agencies to ensure timely delivery of campaign assets and messaging.
• Continuously monitor performance and implement optimization strategies to improve engagement, reach, and ROI.
• Support seasonal, tactical, and always-on campaigns in coordination with the marketing and commercial teams.
• Translate route launches, fare promotions, ancillary products, destinations, partnerships, and corporate announcements into effective social campaigns that support awareness, engagement, traffic, and conversion.

Analytics & Performance Reporting

• Track, analyze, and interpret campaign performance metrics using tools such as GA, and hootsuite reporting, talkwalker etc.
• Develop weekly and monthly dashboards highlighting key KPIs, audience behavior, and content performance trends.
• Translate data insights into actionable recommendations to enhance future campaigns and inform content strategy.

Cross-Functional Collaboration

• Work closely with the digital marketing, brand, and communications teams to ensure alignment across all marketing initiatives.
• Coordinate with sales, commercial, and product teams to integrate social media efforts with broader business and promotional objectives.
• Collaborate with creative agencies, media partners, and influencers to enhance brand visibility and ensure consistent campaign delivery.

Trend Monitoring & Innovation

• Stay informed of emerging social media trends, platform updates, and creative best practices within the aviation and travel industries.
• Benchmark against competitors and recommend new formats, storytelling approaches, and campaign ideas.
• Contribute to social listening and brand perception tracking initiatives to identify opportunities for brand growth.

Requirements

Education & Experience:

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 4 - 6 years experience managing social media public accounts and marketing experience.
• Strong understanding of marketing principles, media planning, and advertising strategies.
• Excellent communication, negotiation, and project management skills.
• Ability to analyse data and make informed decisions to optimize marketing campaigns.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Special Skills & Knowledge

• Experience in campaign planning and execution.
• Familiarity with digital marketing concepts and integration with traditional marketing efforts.
• Fluency in Arabic and English languages.