Web Performance Specialist - Digital Visibility

Kiwibank; Wellington; On-site; NZD 85,000 - 110,000; Full time

Job summary

Kiwibank is looking for a curious, commercially minded digital specialist to connect strategic thinking, technical insight and customer needs across search and AI discovery. You will help shape how Kiwibank is found, understood and chosen as search evolves with AI modes and conversational search.

You will coordinate on-page, content and technical optimisation across teams, monitor visibility of products, and contribute to a CRO programme aimed at improving discovery, engagement and conversion.

Qualifications

• Proven experience in SEO, GEO, AEO, web performance, digital optimisation or marketing.
• Experience contributing to complex, technical & business-critical initiatives.
• Strong written and verbal communication and agile delivery.

Responsibilities

• Coordinate on page, content and technical optimisation for search.
• Monitor and optimise how Kiwibank surfaces products in search.
• Embed best practice standards and support a CRO programme.
• Lead discussions with internal and external partners to align plans.

Skills

SEO

GEO

AEO

Web performance

Digital marketing

Job description

Role highlights

• Help shape the future of search and AI discovery
• Grow your expertise across SEO, GEO and digital performance
• Bring your ambition to a purpose led organisation

Ko tātou tēnei - Hei hāpai ake i a koe | This is us. Where you matter.

Step into the next era of digital discovery, where influencing humans now means influencing machines too. This is an opportunity to shape how Kiwibank is found, understood and chosen as search evolves across experiences such as ChatGPT and AI Mode. You will use your deep expertise across search engine optimisation and generative engine optimisation to build capability in an emerging field and help define what great digital visibility looks like. Bring your ambition to a purpose led organisation, grow your influence and create meaningful impact for Kiwi.

Kō tātou tēnei. Hei kawe i ngā mahi kia tutuki | This is us. Where making an impact matters.

Put Kiwibank at the forefront of traditional search and AI powered discovery. You will support an integrated SEO and GEO roadmap, translating changing customer search behaviour, search engine developments and AI platform trends into practical recommendations and experiments. You will coordinate on page, content and technical optimisation, identify opportunities, and optimise content for conversational and question led searches. Working across content, technology, CX, UX, marketing and agency teams, you will monitor and optimise where Kiwibank and it's products are surfaced, cited and recommended. You will also help embed best practice standards and support delivering a CRO programme aimed at improving discovery, engagement and conversion.

Ko tātou tēnei. Kia hāpai i ō pūkenga | This is us. Where your expertise matters.

For this role we’re looking for a curious and commercially minded digital specialist who can connect strategic thinking, technical insight and customer needs. We would love to hear from you if you have experience in the following:

• Proven experience in SEO/GEO/AEO, web performance, digital optimisation or digital marketing
• Proven experience contributing to complex, technical & business critical initiatives
• Confident in balancing strategic thinking with detailed requirements
• Strong written and verbal communication skills
• Experienced in agile environments and collaborative delivery
• Strong commitment to innovation and continuous improvement

Experience leading technical and content requirement discussions with internal and external parties and translating these into coordinated plans

You do not need to tick every box here to be considered! Above all we’re looking for a proactive and adaptable digital specialist who brings people together, challenges established thinking and keeps customers at the heart of every decision.

Applications close on Tuesday 27th October. We will be reviewing resumes throughout the advertising period and reserve the right to withdraw the ad at any time.

For more detailed information on the role, please see the attached Position Description: Web Performance – Digital Visibility Specialist

Ko tātou tēnei - Hei hāpai i a koe, me tō whānau | This is us. Where you and your whānau matter.

Making a difference for all Kiwi starts with making a difference for our people. Flexibility, growth, challenging and rewarding work - this is Kiwibank. A place where you can belong and thrive – we are as ambitious as we are caring. We have big ideas and big plans. For you, for Kiwibank and for all Kiwi. We are Kiwi making Kiwi better off and that means you too!