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British American Tobacco New Zealand is seeking a Trade Marketing Representative in Auckland to manage a patch, drive in-store execution, and lead campaigns with ROI-focused planning. The role requires 2+ years in FMCG or trade marketing and strong analytical, communication, and negotiation skills.
You will use Power BI and the TMR Toolkit to optimise retailer partnerships, plan activities, and deliver results in a fast-paced, agile environment.
British American Tobacco New Zealand has an exciting opportunity for a Trade Marketing Representative.
The role of the Trade Marketing Representative (TMR) involves managing a designated geographical area, known as a "patch." The job requires commercial business insight, planning skills, a focus on outcomes and energy with enthusiasm for success.
Your key responsibilities will include:
Achieve all operational targets (call rate, activity completion, conversion), maintain accurate IVY system data, follow the 8-step call process, upload relevant category photos, and deliver strong in-store execution.
Effectively plan campaigns, build and manage patch plans, prioritise tasks, meet deadlines without supervision, and allocate resources using ROI principles to maximise impact.
Apply knowledge of category dynamics, brand and channel performance, margins, pricing, and regulatory requirements to influence retailer decisions and drive profitability.
Use data insights (Power BI, TMR Toolkit) to negotiate with retailers, adapt plans to store needs, identify opportunities within the patch, and monitor competitor activity.
Demonstrate self-development, support high-performing teams, collaborate across functions, adapt to change quickly, and continuously seek ways to improve processes and results.
What are we looking for?
2+ years’ experience in FMCG or trade marketing roles; Marketing or Business qualification desirable.
Strong trade marketing, commercial, planning, and territory management skills.
Results-driven with analytical thinking and ability to prioritise and manage risks.
Excellent communication, negotiation, influencing, and relationship-building skills.
Committed to continuous learning, team development, and adapting to change in an agile environment.
What we offer you?
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes