Strategic Interim Product Marketing Manager

Go Fractional; Auckland; Hybrid; NZD 90,000 - 150,000; Full time

Job summary

AskNicely is seeking a Product Marketing Manager to drive the marketing strategy for our platform packaging and pricing. You will lead sales enablement, adoption, and utilization, partnering with Product, Design, Engineering, Sales, and Customer Success to shape launches and commercialization.

You will develop differentiated messaging, guide audience research and persona development, and orchestrate go-to-market plans across the product lifecycle.

Qualifications

• 5+ years in product marketing for B2B SaaS.
• Launched products globally and locally.
• Strong analytics and data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Lead product messaging and positioning to differentiate the product.
• Define key product benefits and articulate value proposition.
• Liaise with Product Team to relay feedback and market needs.
• Collaborate with Sales, CS, and Support for consistent messaging.

Skills

Product marketing strategy

Cross-functional leadership

B2B SaaS

Analytical mindset

Storytelling & messaging

Sales enablement

Tools

HubSpot

Salesforce

Pricing tools

Job description

AskNicely is seeking a Product Marketing Manager to drive the marketing strategy for our platform packaging and pricing. You will lead sales enablement, adoption, and utilization, partnering with Product, Design, Engineering, Sales, and Customer Success to shape launches and commercialization.

You will develop differentiated messaging, guide audience research and persona development, and orchestrate go-to-market plans across the product lifecycle.