Product Marketing Lead - GTM, Growth & ROI

Phocas Software; Christchurch; On-site; NZD 120,000 - 180,000; Full time

Job summary

Phocas Software is seeking a Product Marketing professional to own the go-to-market for a new product line from positioning and launches through to adoption and growth. You’ll collaborate with the Christchurch team to translate customer insights into compelling market narratives and revenue outcomes.

You’ll lead strategic and hands-on efforts across messaging, content, and enablement, shaping how we position, price and package for rapid release cycles and customer value realization.

Qualifications

• Experience leading go-to-market for a new product line.
• Ability to translate customer insight into commercial outcomes.
• Proven track record in pricing and packaging decisions.

Responsibilities

• Own go-to-market from positioning to adoption.
• Develop compelling sales content and enablement assets.
• Turn customer and market insights into ROI stories.
• Drive adoption and expansion post-purchase.
• Test and scale new routes to market.
• Inform pricing and packaging decisions with market data.
• Provide market intelligence on buyers and competitors.
• Feed insights back into product and GTM strategy.

Skills

Go-to-market

Positioning

Launches

Enablement

Competitive intelligence

Customer research

Pricing

Pricing strategy

Tools

BI tools

ERP systems

CRM platforms

Job description

Phocas Software is seeking a Product Marketing professional to own the go-to-market for a new product line from positioning and launches through to adoption and growth. You’ll collaborate with the Christchurch team to translate customer insights into compelling market narratives and revenue outcomes.

You’ll lead strategic and hands-on efforts across messaging, content, and enablement, shaping how we position, price and package for rapid release cycles and customer value realization.