Interim Product Marketing Manager

Go Fractional; Auckland; Hybrid; NZD 90,000 - 150,000; Full time

Job summary

AskNicely is seeking a Product Marketing Manager to drive the marketing strategy for our platform packaging and pricing. You will lead sales enablement, adoption, and utilization, partnering with Product, Design, Engineering, Sales, and Customer Success to shape launches and commercialization.

You will develop differentiated messaging, guide audience research and persona development, and orchestrate go-to-market plans across the product lifecycle.

Qualifications

• 5+ years in product marketing for B2B SaaS.
• Launched products globally and locally.
• Strong analytics and data-driven decision making.
• Excellent communication and stakeholder management.

Responsibilities

• Lead product messaging and positioning to differentiate the product.
• Define key product benefits and articulate value proposition.
• Liaise with Product Team to relay feedback and market needs.
• Collaborate with Sales, CS, and Support for consistent messaging.

Skills

Product marketing strategy

Cross-functional leadership

B2B SaaS

Analytical mindset

Storytelling & messaging

Sales enablement

Tools

HubSpot

Salesforce

Pricing tools

Job description

What You'll Do

The Product Marketing Manager will lead the marketing strategy for the AskNicely platform packaging and pricing. The Product Marketing Manager will also be in charge of sales enablement and driving adoption & utilization by end users. The Product Marketing Manager role is a highly cross-functional role at AskNicely, partnering closely with Product, Design, Engineering, Sales, Customer Success and Executive Management. This Product Marketing role will work across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. This is the ideal role for a product marketer who loves rolling up their sleeves to create content and messaging that drives demand.

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors. Know your target audience, challenges, market, and competitive landscape, so intimately that you define and communicate a clear, differentiated, defensible, and monetizable message and market position.
• Product Features & Benefits: Determine the key benefits of the product and create messaging that clearly articulates its value proposition. Describe how our product works and how it is helpful or better than other solutions.
• Liaison with Product Team: Serve as a messenger, relaying product feedback and making sure products and features are marketed.
• Liaison with Customer Facing Teams (Sales, Customer Success, Support): Ensure other customer-facing teams are using consistent language to describe the product and its benefits.
• Competitive Analysis: Maintain a side-by-side comparison of features and messaging to stay on top of market trends and identify opportunities for differentiation.
• Audience Interviews: Conduct interviews with customers to gain insights into how they discovered our product, their use cases, and what features they find most valuable.
• Audience Research & Persona Development: Conduct research to understand our target audience and develop buyer personas.
• Product Launch Planning & Execution: Plan product launches based on releases and ensure a consistent playbook is used for each launch.
• Pricing & Packaging: Gather data from competitors' websites and sales, test and iterate to develop pricing and packaging that resonates with our target audience.
• Sales Enablement Content: Create content that addresses questions and concerns at various stages of the sales process.
• Content Roadmap Suggestions: Create content that highlights problems our product solves and suggests content topics to be covered.
• Customer Marketing Strategy: Keep track of reference customers and how they succeeded with our product.

Who You Are

• Have 5+ years of experience developing and deploying product marketing initiatives, for a B2B SaaS company
• Have successfully launched products globally and locally
• You like to lead with a strategy, that is grounded in analytics
• Are unstoppable self-starter and achievement-oriented product marketer who excels at envisioning and executing sophisticated marketing campaigns and collateral, designing persuasive sales tools and delivering compelling demos and presentations
• Are data-driven and intensely analytical with the ability to observe and synthesize complex and often conflicting input related to customer behavior and marketing metrics.
• Are a highly effective communicator and connector, capable of establishing rapport and shepherding relationships with a variety of stakeholders, seamlessly identifying and adapting to the preferred style of customers and colleagues at every level
• Have a bias to action and thrive in a culture of innovation, where ideation, experimentation and iteration are encouraged
• Have high standards, a growth mindset and a commitment to continuous improvement in pursuit of excellence
• Are familiar with the tools typical of a successful marketing ops tech stack, including Hubspot, Salesforce, and more

Studies have shown that, while men will typically apply to a role when they have 60% of listed qualifications, women and marginalized communities tend to only apply when they meet 100% of the listed criteria. Upholding marginalized communities is central to our core at AskNicely, so we encourage you to apply, even if you don't meet 100% of listed criteria.