Senior Marketing Manager

Placements24; Queenstown; Hybrid; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Paid time off

Job summary

Placements24 in Queenstown is seeking an experienced Senior Marketing Manager to lead our client's marketing strategy across digital, content, brand, and PR. You will oversee multiple functions, drive growth, and work closely with sales, product development, and executives in a hybrid environment.

The role requires strong leadership, proven campaign execution, and expertise in analytics, CRM, and marketing automation.

Qualifications

• Proven experience as a Marketing Manager or similar senior role.
• Expertise across digital marketing, content strategy, branding and analytics.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement integrated marketing strategies across channels.
• Manage the marketing budget to maximize ROI.
• Oversee creation of marketing collateral and campaigns.
• Conduct market research and customer segmentation.
• Lead and mentor the marketing team.
• Measure campaign performance and optimize.

Skills

Leadership

Digital marketing

Content strategy

Branding

Analytics

Communication

Project management

Marketing automation

CRM

Strategy development

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client is looking for an experienced and strategic Senior Marketing Manager to join their team in Queenstown . You will be responsible for developing and executing comprehensive marketing strategies that drive brand growth, customer acquisition, and revenue generation. This role requires a leader who can oversee multiple marketing functions, from digital campaigns and content marketing to public relations and market research. You will collaborate closely with sales, product development, and executive teams to ensure marketing initiatives align with business objectives. This is a fantastic opportunity to lead marketing efforts in a growing organization, working within a hybrid model that offers flexibility.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels, including digital, social media, content, email, and traditional advertising.
• Manage the marketing budget effectively, allocating resources to maximize ROI and achieve key performance indicators.
• Oversee the creation of compelling marketing collateral, campaigns, and brand messaging.
• Conduct market research, competitor analysis, and customer segmentation to identify new opportunities and inform strategy.
• Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Measure and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization.

Requirements

• Proven experience as a Marketing Manager or similar senior role, with a track record of successful campaign execution.
• Demonstrated expertise in various marketing disciplines, including digital marketing, content strategy, branding and analytics.
• Strong leadership , communication and project management skills.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms.
• Ability to think strategically and translate business goals into actionable marketing plans.
• Bachelor's degree in Marketing, Business Administration, or a related field is required.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and retirement benefits.
• Opportunities for professional development and career advancement.
• Hybrid work model providing a balance of in-office collaboration and remote flexibility in Queenstown .
• A dynamic work environment with exposure to strategic decision-making.
• Generous paid time off and paid holidays.