Senior Marketing Coordinator

Qjumpers; Auckland; Hybrid; NZD 85,000 - 105,000; Full time

Job summary

OCULA Group is seeking a senior, hands-on marketing lead to own the day-to-day programme across our NZ practices. You’ll manage briefs to completion, build campaigns, maintain websites and local SEO, and ensure brand standards across acquisitions.

AI and automation will sharpen our delivery, with specialists handling deeper work. You will report directly to the General Manager of Operations and our CEO, enjoying real ownership of what you deliver and a hybrid working arrangement based in

Qualifications

• 5+ years hands-on marketing across channels (email, social, web, paid).
• Real experience with a CRM or email platform, WordPress, Canva, reporting tools.
• Practical understanding of Meta ads, SEO and Google Business Profiles.
• Clear, tidy writing and strong attention to detail.
• Able to balance CEO and GMO priorities and flag clashes early.
• Healthcare, optical or multi-site experience is a bonus but not essential.

Responsibilities

• Own day-to-day marketing programme across our NZ practices from brief to finish.
• Build email and SMS recalls and patient journeys in our CRM.
• Keep websites, local SEO and Google Business Profiles current; maintain positive reviews.
• Create content in Canva and brief/chase freelancers and agencies.
• Report on what is working in plain language and recommend next steps.
• Coordinate new-practice acquisition marketing and onboarding while preserving local identity.
• Run pilots and trials with the CEO, set up experiments, and measure results using AI to speed delivery.

Skills

Marketing across channels

CRM experience

WordPress

Canva

Meta ads

SEO

Google Analytics 4

Reporting

Clear writing

Project coordination

Tools

Asana

Power BI

Claude AI

Google Business Profile

Taguchi CRM

Job description

Hands-on, quick to learn, and good at keeping lots of moving parts in line.

This is a senior, hands-on role with no team to manage and no overall strategy to write. We need an experienced pair of hands: someone who works things out fast, finishes what they start, and keeps our people, suppliers and systems pulling in the same direction.

OCULA Group is a growing group of independent optometry practices, with eleven across New Zealand and more joining through acquisition. We give independent practices the systems and support of a larger organisation, while keeping the local relationships and personal care that make them successful.

Our brands, websites and core systems are established. You will run them well every day and refine them over time with AI and automation. Specialists handle the deep work, such as Meta ads and SEO; you make sure it lands, joined up and on time. You will work directly with our General Manager of Operations (GMO) and CEO, with real ownership of what you deliver.

What the role looks like

About two-thirds of your time is owning the day-to-day marketing programme across our practices, in line with priorities agreed with the GMO. You will:

• Run practice and campaign requests from brief to finish
• Build email and SMS recalls and patient journeys in our CRM
• Keep websites, local SEO and Google Business Profiles current, and keep Google reviews coming in
• Create everyday content in Canva
• Brief and chase freelancers and agencies, and check their work
• Report on what is working in plain language, and recommend next steps
• Coordinate new-practice acquisition marketing and onboarding, preserving each practice's local identity while maintaining OCULA brand standards

About one-third of your time is pilots and trials with our CEO: setting up experiments, measuring them, and helping us decide quickly what to keep or drop. You will have protected time for this every day, and you will find practical ways to use AI to make the team faster.

Success is measured by whether things get finished, whether bookings go up, and whether we can see why.

Your first 90 days

• Deliver at least 90% of practice requests by their due date
• Get our monthly report out by working day 5
• By day 60, run the workflow independently, needing under 30 minutes of the GMO's time a week
• Run your first pilot, with a keep-or-drop recommendation

What we mean by an A player

• You make complexity simpler, tidying messy processes rather than working around them
• You own things from start to finish, including the boring last 10%
• You can tell signal from noise
• You are resourceful, and you ask for help when it is the faster route
• You use AI tools every day, and you check what they give you
• You are good with people: you can brief a freelancer, chase a supplier politely and keep everyone moving
• You make sound decisions within budget and brand guidelines, and raise risks early with a solution

Technology you will work with

Taguchi (CRM), WordPress, Google Business Profile, Google Analytics 4, Meta Ads Manager, Canva, Asana, Power BI and AI tools such as Claude.

This is probably not for you if you:

• Want to lead a team or set the marketing strategy
• Wait for detailed instructions before starting
• Prefer to hand off the detail rather than get into it

About you

• At least 5 years of hands-on marketing across channels such as email, social, web and paid
• Real experience with a CRM or email platform, WordPress, Canva and reporting tools
• A practical understanding of Meta ads, SEO and Google Business Profiles
• Clear, tidy writing and good attention to detail
• Confident balancing CEO and GMO priorities, and flagging clashes early
• Healthcare, optical or multi-site experience is a bonus, but not essential

Why you will stay

• Direct access to our CEO and GMO
• Real ownership and room to make decisions
• Room to grow as the group grows

The details

• Salary: $85,000 to $105,000 a year, depending on experience
• Hybrid, based in Newmarket, Auckland
• Full-time, starting as soon as possible
• Reports to our GMO, working alongside our CEO
• Right to work in New Zealand required

1. Tell us about a time you took over something messy and made it simple. What did you change?

2. Describe something you had to figure out quickly with no one to show you. How did you do it?

Applications close on Friday 6 November. Shortlisted applicants will have a phone interview, a work sample (about two hours), then meet our GMO and CEO. We aim to decide by Friday 4 December, and a notice period is fine.

Skills & Experience

• At least 5 years of hands-on marketing experience across several channels such as email, social, web and paid
• Real experience with a CRM or email platform, WordPress, Canva and reporting tools
• A practical understanding of Meta ads, SEO and Google Business Profiles
• Clear, tidy writing and good attention to detail
• Confident balancing priorities from both the CEO and the GMO: you clarify trade-offs, propose a plan and flag genuine clashes early rather than wait to be told
• Experience in healthcare, optometry, optical retail or multi-site businesses is a bonus, but not essential