Lead Product Marketing Manager

Phocas Software; Christchurch; On-site; NZD 120,000 - 180,000; Full time

Job summary

Phocas Software is seeking a Product Marketing professional to own the go-to-market for a new product line from positioning and launches through to adoption and growth. You’ll collaborate with the Christchurch team to translate customer insights into compelling market narratives and revenue outcomes.

You’ll lead strategic and hands-on efforts across messaging, content, and enablement, shaping how we position, price and package for rapid release cycles and customer value realization.

Qualifications

• Experience leading go-to-market for a new product line.
• Ability to translate customer insight into commercial outcomes.
• Proven track record in pricing and packaging decisions.

Responsibilities

• Own go-to-market from positioning to adoption.
• Develop compelling sales content and enablement assets.
• Turn customer and market insights into ROI stories.
• Drive adoption and expansion post-purchase.
• Test and scale new routes to market.
• Inform pricing and packaging decisions with market data.
• Provide market intelligence on buyers and competitors.
• Feed insights back into product and GTM strategy.

Skills

Go-to-market

Positioning

Launches

Enablement

Competitive intelligence

Customer research

Pricing

Pricing strategy

Tools

BI tools

ERP systems

CRM platforms

Job description

Phocas is a place for people who like to colour outside the lines. Fast, agile and changing, which is exactly what this role delivers.

We're building a new product line for the wholesale distributors and manufacturers we already serve, and we're looking for the product marketer who will take it to market and own what it returns.

The Role

You'll own go-to-market for the product line end to end, from positioning and launch through to adoption, expansion and commercial results.

Working closely with the Christchurch product team, you'll be involved from early customer conversations through to release. The team ships fast, so you'll need to move at the same pace, turning each release into something customers understand, value and act on, while building the bigger market narrative and GtM strategy.

You'll be strategic and hands-on. You'll use customer insight, market data and experimentation to find the best ways to get the product into customers' hands, whether that's product-led discovery, early-access cohorts, self-serve trials or something we haven't tried yet.

And you'll make things. Copy, decks, video, web pages and enablement content. You'll have a marketing team and specialists around you, but you won't be waiting for someone else to build every asset.

What you'll own

• Go-to-market: Positioning, messaging, launches, product content, web and enablement, aligned to a fast release cadence.
• The sales story: Turn the product's value proposition into compelling pitches, demos, objection handling and proof points.
• Customer evidence: Turn customer and market insight into ROI stories, case studies, reference customers and other proof that helps win deals.
• Adoption and expansion: Help customers realise value after purchase and turn that value into retention and growth.
• New routes to market: Test, measure and scale new approaches that create customer and commercial impact.
• Pricing and packaging: Provide the value and competitive insight that informs pricing and packaging decisions.
• Market intelligence: Understand buyers, competitors and market trends, including how AI is changing customer expectations.
• The feedback loop: Bring customer, sales, data and experiment insights back into the product and GtM strategy.

What you'll bring

• Strong experience across product marketing, including positioning, launches, enablement, competitive intelligence, customer research and pricing.
• A track record of turning customer and market insight into measurable commercial results.
• Experience building something new rather than simply inheriting an established playbook.
• A willingness to experiment with product-led growth, self-serve, community, in-product growth and AI-assisted content.
• Commercial experience across areas such as pricing, packaging, win/loss or revenue-attributed programmes.
• Strong hands-on content skills across copy, presentations, video and web.
• Curiosity about competitors and how they win and reach their markets.
• Analytics, BI or ERP-connected software experience preferred. Inventory, distribution or manufacturing experience is a bonus.

The practical bits

Based in Christchurch, working in person with the product team.

You won't be starting from scratch. Positioning, segmentation and pricing work are already underway, supported by primary market research, subject matter experts across the business and a product team looking for a marketing partner, not a service desk.

Phocas Software is a profitable, growing SaaS company with a loyal customer base and a category-leading product. With a clear path toward scaling from $70M to $250M and a reimagined GTM structure, this is a prime moment to join and shape the future of how we deliver value to customers.

We know that fun is different for everyone. So, if you want to try out innovative approaches to sales, lead a project, save the planet, or spend more time with your favourite people outside work, you'll have our full support.

As long as you're doing what brings you joy, the rest falls into place. Think less stress, higher performance, more energy and all-round nicer human. Your friends and family will be delighted.