Digital Marketing Manager

New Zealand Health Group; Auckland; Hybrid; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work

Company laptop

Online learning platform

Discounted health insurance

Samsung & 2Degrees discounts

Job summary

New Zealand Health Group (NZHG) is seeking a strategic Digital Marketing Expert to lead the development, delivery and optimisation of digital marketing across NZHG's brands, driving brand awareness, engagement, lead generation and measurable growth.

You will partner with business leaders, marketers and agencies to align digital activity with priorities and deliver meaningful results, while staying ahead of digital trends and opportunities.

Qualifications

• 6+ years of digital marketing experience across strategy, campaigns, websites, SEO/SEM, social media and analytics.
• Proven success developing and delivering digital marketing strategies that drive business growth.
• Experience managing digital acquisition and lead generation campaigns.
• Advanced knowledge of digital marketing platforms, CMS, analytics and reporting tools.

Responsibilities

• Developing and executing digital marketing strategies across multiple brands and service lines.
• Leading digital acquisition, recruitment marketing and brand awareness campaigns.
• Managing campaign activity across paid search, SEO, social media, display ads and emerging channels.
• Driving campaign performance through planning, optimisation, ROI analysis.

Skills

Digital marketing

SEO/SEM

Campaign management

Analytics

Education

Marketing degree or equivalent

Tools

CMS platforms

Google Analytics

Marketing automation

Job description

New Zealand Health Group (NZHG) is the Holding Company of numerous brands including Geneva Healthcare, Umbrella Wellbeing, and Healthcare NZ.
We are the largest community health, disability and wellbeing group supporting of 30,000 New Zealanders every week to get on with making the most of life in their own homes communities and workplaces.
While our purpose revolves around care, we are also a fast growing and profitable business striving for innovation through people and technology.

Join us, as we are serious about our purpose of Pae Ora mō Tātau Katoa (Achieving Equitable Wellbeing for Everyone). We do this by delivering high-quality, accessible and culturally safe services across Aotearoa. Jump on board our waka as we journey towards Pae Ora.

• Supportive and highly knowledgeable team
• Working with New Zealand's largest Healthcare Providers
• Flexible work arrangements - hybrid!
• Company laptop
• Online learning platform
• Discounted health insurance
• Partnership discounts with selected brands including Samsung and 2Degrees

We have an exciting opportunity for an results-driven Digital Marketing Expert to join our Team. This role is responsible for leading the development, delivery and optimisation of digital marketing across NZHG's portfolio of brands, driving brand awareness, audience engagement, lead generation and measurable business growth.

Working closely with business leaders, category marketers, agency partners and stakeholders across the organisation, you will develop and execute digital strategies that deliver meaningful results while ensuring digital activity aligns with organisational priorities and objectives.

Key responsibilities include:

• Developing and executing digital marketing strategies across multiple brands and service lines.
• Leading digital acquisition, recruitment marketing and brand awareness campaigns.
• Managing campaign activity across paid search, SEO, social media, display advertising and emerging digital channels.
• Driving campaign performance through planning, optimisation, reporting and ROI analysis.
• Overseeing website performance, content, user experience, accessibility and conversion optimisation.
• Leading SEO and SEM initiatives to improve online visibility and audience engagement.
• Establishing and monitoring digital KPIs, performance dashboards and marketing analytics.
• Turning complex data into actionable insights and recommendations for stakeholders.
• Managing relationships with digital agencies, suppliers and external partners.
• Overseeing digital marketing budgets, forecasts and investment decisions.
• Partnering with leaders across the business to define priorities and digital growth opportunities.
• Identifying emerging digital trends, technologies and opportunities to strengthen market position.

This is a full time permanent position based in Auckland and offers the opportunity to lead digital marketing initiatives that support some of New Zealand's leading health, disability and community service brands.

We are looking for a strategic and commercially minded digital marketing professional who combines creativity with strong analytical thinking. You will be passionate about delivering measurable results, creating engaging digital experiences and driving growth through data-led decision making.

To be successful in this role, you will have:

• At least 6 years of experience in digital marketing across strategy, campaigns, websites, SEO/SEM, social media and analytics.
• Proven success developing and delivering digital marketing strategies that drive business and brand growth.
• Strong experience managing digital acquisition and lead generation campaigns.
• Advanced knowledge of digital marketing platforms, website CMS platforms, analytics and reporting tools.
• Experience analysing campaign performance and turning insights into action.
• Strong stakeholder management and relationship-building skills.
• Experience managing external agencies, suppliers and marketing budgets.
• Excellent project management skills with the ability to manage multiple priorities and deadlines.
• Strong commercial acumen and a results-focused approach.
• Excellent written and verbal communication skills.
• Experience working across complex, multi-brand environments.
• Knowledge of customer journey optimisation, marketing automation and emerging digital trends.
• A collaborative mindset with a passion for innovation and continuous improvement.
• Relevant qualifications in Marketing, Communications, Business or equivalent experience.

Only suitable candidates will be contacted for interview and applications will be reviewed as they are received, therefore resulting in the role closing early if the right applicant is found.

While we appreciate the work that recruitment agencies do, we are not engaging with any at this time

Reference # 41289

Posted on 25 Sep 2026

Closes on 09 Oct 2026 17:00

Location(s) Auckland CBD office, Auckland branch area

Expertise Marketing

Job level(s) 5 - 7 years of experience, 7 + years of experience