Senior Digital Experience Analyst - Move My Money

ASB Bank; Auckland; On-site; NZD 120,000 - 150,000; Full time

Benefits offered by this job

Career growth

Inclusive culture

Health and wellbeing

Meaningful benefits

Purpose-led work

Job summary

ASB Bank is seeking a Senior Digital Experience Analyst to shape and deliver customer-focused digital experiences across payments, transfers and everyday banking journeys. This senior role emphasizes leadership, stakeholder partnership and delivery excellence within the Move My Money squad.

You will work end to end from discovery through to delivery, mentor others, and help lift standards across digital delivery.

Qualifications

• Extensive experience delivering digital solutions end to end.
• Strong background in requirements analysis, backlog shaping and agile ways of working.
• Proven ability to work with senior stakeholders and manage complex or competing priorities.
• Experience applying human-centred design and data-led analysis to shape customer experiences.
• Confidence working closely with engineers and designers in cross-functional squads.
• Solid understanding of digital delivery, governance and release processes.
• Experience mentoring or coaching others and contributing to chapter or practice capability.
• Exposure to mobile app delivery is beneficial, but transferable digital experience is welcomed.

Responsibilities

• Lead complex customer and business analysis to shape digital solutions that deliver measurable outcomes.
• Translate business and customer needs into clear, prioritised user stories and acceptance criteria.
• Partner closely with engineers, designers and product leaders to deliver high-quality digital experiences.
• Influence and manage senior stakeholders, navigating competing priorities with confidence and care.
• Ensure delivery is well planned, refined and ready, supporting consistent sprint outcomes.
• Embed experience, quality and performance measures into delivery and ongoing optimisation.
• Use customer data, testing and insights to inform decisions before and after release.
• Support release readiness, governance and change activities to enable smooth adoption.
• Act as a senior voice in the squad, mentoring DEAs and contributing to chapter standards and ways of working.

Skills

End-to-end delivery

Requirements analysis

Agile methods

Stakeholder management

Human-centred design

Data-led analysis

Cross-functional collaboration

Mentoring/coaching

Job description

Senior Digital Experience Analyst - Move My Money

At ASB, we’re here to help New Zealanders get one step ahead. We’re a purpose‑led organisation that supports people, communities, and our environment to thrive together. Our work is guided by our values of Courage, Care, and Curiosity. We challenge the status quo when it matters, we care deeply about the people we work with and serve, and we keep learning so we can do better every day.

As one of Aotearoa’s most trusted banks, we offer the scale and stability of a large organisation, while recognising the impact each person can make. You’ll be supported to grow, contribute meaningfully, and do work that matters.

About the team | Mō te tīma

Move My Money (MMM) squads sits within ASB’s Digital & Engineering Practice and is responsible for delivering seamless, secure, and intuitive digital experiences that empower customers to move, access, and manage their money with confidence. The squad develops customer‑centric solutions across payments, transfers, account management, and everyday banking journeys, working closely with product, design, engineering, and risk teams to continuously enhance customer outcomes and digital experiences.

Operating in a fast‑paced and evolving environment, the squad balances the delivery of strategic initiatives with the continuous optimisation of existing customer experiences. The team is driven by a strong customer focus, a data‑informed approach to decision‑making, and a commitment to building quality into every stage of the delivery lifecycle.

About the role | Mō te tūranga

As a Senior Digital Experience Analyst, you will shape and deliver customer‑focused digital experiences across payments, transfers, and everyday banking journeys. This is a senior role within the squad, with a strong focus on leadership, stakeholder partnership and delivery excellence.

You will work end to end, from discovery through to delivery and optimisation, helping the squad break down complex problems into clear, delivery‑ready outcomes. You will also contribute beyond the squad, supporting chapter capability, mentoring others, and helping lift standards across digital delivery.

Key responsibilities:

• Lead complex customer and business analysis to shape digital solutions that deliver measurable outcomes.
• Translate business and customer needs into clear, prioritised user stories and acceptance criteria.
• Partner closely with engineers, designers and product leaders to deliver high‑quality digital experiences.
• Influence and manage senior stakeholders, navigating competing priorities with confidence and care.
• Ensure delivery is well planned, refined and ready, supporting consistent sprint outcomes.
• Embed experience, quality and performance measures into delivery and ongoing optimisation.
• Use customer data, testing and insights to inform decisions before and after release.
• Support release readiness, governance and change activities to enable smooth adoption.
• Act as a senior voice in the squad, mentoring DEAs and contributing to chapter standards and ways of working.

You are an experienced digital analyst who is confident working in complex delivery environments. You bring strong analytical skills, sound judgement and the ability to influence across squads and stakeholder groups. You are comfortable leading conversations, holding your ground when needed, and building trusted relationships along the way.

You enjoy working in digital or customer‑facing digital spaces, and you care deeply about delivering experiences that work for customers and the business. You are also motivated to support others, share knowledge and help lift the overall craft.

Key skills and experience:

• Extensive experience delivering digital solutions end to end, from discovery through to release and optimisation.
• Strong background in requirements analysis, backlog shaping and agile ways of working.
• Proven ability to work with senior stakeholders and manage complex or competing priorities.
• Experience applying human‑centred design and data‑led analysis to shape customer experiences.
• Confidence working closely with engineers and designers in cross‑functional squads.
• Solid understanding of digital delivery, governance and release processes.
• Experience mentoring or coaching others and contributing to chapter or practice capability.
• Exposure to mobile app delivery is beneficial, but transferable digital experience is welcomed.

Working for ASB | Te mahi ki ASB

At ASB, our values guide how we work with each other, our customers, and our communities.

• Career growth: Learning and development opportunities through training, courses, and internal pathways
• Inclusive culture: Values‑led teams that support diversity and belonging
• Health and wellbeing: Southern Cross Wellbeing One, lifestyle and volunteering leave, and wellbeing support
• Meaningful benefits: Discounted banking and insurance, and generous parental leave top‑ups
• Purpose‑led work: Make a real difference for customers across New Zealand

Payments and transfers are at the heart of banking. If you're passionate about creating seamless digital experiences that millions of customer interactions rely on every day, we'd love to hear from you.

To serve a diverse community, we need a diverse organisation. We encourage applicants from allbackgrounds who bring unique perspectives and thinking styles that add to the culture andperformance of our team.