Regional Manager - Accent Brands

HOKA Australia; Auckland; On-site; NZD 120,000 - 180,000; Full time

Benefits offered by this job

Staff discount 40%

Professional development

Travel across store network

Job summary

Accent Group Limited is seeking a Regional Manager for HOKA, Vans & UGG to lead a high-performing store network across your state, drive commercial strategy, and champion a customer-first culture.

You will coach store leaders, deliver sales targets, monitor KPIs, and collaborate with the Head of Retail to ensure consistency across brands while travelling regularly.

Qualifications

• Experience in Area Manager or Regional Manager roles.
• Proven ability to deliver sales and operational results.
• Strong leadership and coaching capabilities.
• Ability to influence and collaborate across senior stakeholders.

Responsibilities

• Drive and execute commercial strategies for your regions in collaboration with the Head of Retail.
• Set and communicate monthly and quarterly sales targets and KPIs.
• Champion customer-first culture and contribute to brand strategy.
• Monitor regional performance metrics and implement improvement plans.
• Coach and develop store leadership teams and support succession planning.

Skills

Leadership

Sales optimization

People management

Strategic planning

Coaching

Communication

Stakeholder management

Retail operations

Brand storytelling

Job description

Join one of Australia and New Zealand’s largest retail groups - Accent Group. With a portfolio of over 850+ stores, 34 iconic brands (including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Stylerunner, Nude Lucy, The Athletes Foot, Sports Direct, Glue Store and Vans), and 30+ online platforms, we’re not just selling shoes - we’re shaping the future of retail. At Accent Group, we’re driven by innovation, passionate about people, and serious about creating standout career opportunities. Whether you’re starting your retail journey or looking to grow into leadership, you’ll be part of a culture that values individuality, rewards performance, and empowers you to make your mark (in your kicks of course!)

Regional Manager | HOKA, VANS & UGG

Lead a high-performing state, shape the future of retail, and empower teams to deliver meaningful customer experiences. As our Regional Manager for Accent Brands (HOKA, Vans & Ugg). You’ll oversee and elevate our store network, driving operational excellence, sales performance, and a culture grounded in purpose, passion and people.

About The Role

This is a dynamic leadership role for someone who thrives on coaching others to success, building strong relationships, and executing on commercial strategy while keeping customer satisfaction and brand advocacy at the heart of everything they do.

What You’ll Be Responsible For

• Driving and executing commercial strategies for your regions in collaboration with the Head of Retail.
• Setting and communicating monthly and quarterly sales targets and KPIs, ensuring teams have the right tools and support to achieve them.
• Championing our customer-first culture and contributing to overarching brand strategy.
• Monitoring state-wide performance metrics including KPIs, UPTs, wages, monthly targets and comps, identifying gaps and delivering improvement plans.
• Innovating and elevating market offerings, employee engagement initiatives, and training opportunities in partnership with the Head of Retail.
• Coaching and assisting our store leadership teams with performance management and disciplinary processes, liaising with key stakeholders.
• Collaborating with other State Managers to ensure consistency and excellence across the Accent Brands portfolio.
• Regular store visits to drive in-store training, retail activations, audits and operational support.
• Developing your store leadership team through tailored coaching, succession planning and ongoing capability building.
• Hosting state-based meetings and presenting at leadership conferences and events.

About You

You are an experienced retail leader with a passion for people, performance and premium customer experiences. You know how to inspire teams, build culture and drive results in a fast-paced retail environment.

You’ll Bring

• Proven experience in a Area Manager, Regional Manager or Senior Multi-Site Leadership role
• Strong commercial acumen with a track record of delivering sales and operational results
• Exceptional leadership and coaching capability
• A collaborative and influential communication style
• Experience leading large, geographically dispersed teams
• A passion for retail, customer experience and brand storytelling
• High energy, adaptability and the ability to thrive in a dynamic environment
• Willingness to travel regularly across your store network

Why Join Accent Group?

• Competitive salary + super + tools of the trade
• Opportunity to lead a portfolio of globally recognised brands
• A collaborative and people-first culture
• 40% off ALL Accent Group brands – Hype DC, Platypus, Skechers, Dr Martens, Vans, Ugg, Nude Lucy, Stylerunner, HOKA & more
• Supportive leadership and ongoing professional development
• The chance to shape retail excellence across your state network

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.