Digital Director

MBM; Auckland; Hybrid; NZD 120,000 - 160,000; Full time

Benefits offered by this job

Comprehensive wellbeing program

Flexible working environment

Extensive learning & development opportunities

Diversity, equality, and inclusion initiatives

Work Your World program

Job summary

MBM in Auckland is seeking a Digital Director to drive digital strategy and innovation for a major financial client. This critical role involves leading a high-performing team, developing integrated responses, and ensuring premium planning and reporting across campaigns.

Ideal candidates are experienced at a senior level, possess strong commercial instincts, and excel at developing client relationships. This is an opportunity to influence and innovate within a supportive, inclusive environment.

Qualifications

• Proven experience across both brand and performance environments.
• Deep understanding of platforms, data, and measurement frameworks.
• Strong commercial instinct with the ability to grow accounts.

Responsibilities

• Lead end-to-end digital strategy across brand and performance.
• Act as a true client partner, solving business problems.
• Identify growth opportunities and drive client investment.

Skills

Leadership

Strategic thinking

Digital marketing

Commercial acumen

Team building

Job description

Overview

Big client. Big ambition. Zero interest in doing things the usual way. We’ve just won a major financial services client and we’re building a senior layer to match the opportunity. This is a Digital Director role for someone who wants real influence, not just oversight.

You’ll lead the digital agenda across a well‑resourced, high‑profile account. The work spans full‑funnel, from brand platforms through to high‑performing acquisition. The client is engaged, commercially mature, and ready to push into smarter, more innovative ways of working. This is where you come in.

What You’ll Be Responsible For

You’ll take ownership of the digital product across your client portfolio, shaping strategy that connects business objectives to execution.

That Means

• Leading end‑to‑end digital strategy across brand and performance
• Acting as a true client partner, solving business problems, not just media briefs
• Driving innovation across channels, platforms and data capability
• Owning the digital component of integrated responses and growth opportunities
• Leading, mentoring and lifting a high‑performing team of Digital Managers
• Ensuring best‑in‑class planning, activation and reporting across campaigns
• Identifying growth opportunities and driving client investment in smarter digital solutions

You won’t just oversee delivery. You’ll set the standard.

What We’re Looking For

You’re already operating at a senior level and you’re comfortable in the room with clients.

• Proven experience across both brand and performance environments
• Strong commercial instinct with the ability to grow accounts
• Deep understanding of platforms, data and measurement frameworks
• A natural leader who builds and develops high‑performing teams
• Someone who challenges thinking, not just executes plans

Most importantly, you push beyond the brief. That’s non‑negotiable here.

Why this role is different

• Scale: A major financial client with meaningful investment
• Balance: Equal focus on brand storytelling and performance outcomes
• Autonomy: You’ll lead the digital agenda, not inherit it
• Ambition: A client actively looking to innovate, not optimise the status quo

About MBM

MBM is one of New Zealand’s leading media agencies, known for challenging the ordinary and changing the game. We sit at the intersection of media, digital and technology, partnering with some of the country’s most recognised brands to deliver work that actually works.

Our culture is built on collaboration, curiosity and a bias toward action. We back our people to think bigger, move faster and make things happen.

Interested?

If you’re looking for a role where you can own the digital direction on a major client and do work that actually shifts performance, not just reports on it, let’s talk.

Additional Information

Be a part of the Publicis Groupe network, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
• A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Egalité, enABLE and Embrace programs
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge - Homepage - Working with Cancer Pledge
• Inclusive leave policies such as Fertility Treatment, Menopause, Flexible Public Holidays, Gender Affirmation and Parental leave with up to 18 weeks paid primary carer leave and generous secondary carer benefits
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail] - your personal information will be kept confidential.