Campaign Manager

Programmatica Limited; Auckland; Hybrid; NZD 100,000 - 160,000; Full time

Benefits offered by this job

Competitive remuneration

CBD office with refreshments

Job summary

Programmatica Limited is seeking an experienced media lead to plan, execute and optimise campaigns from brief to delivery. You will translate client goals into media plans, identify opportunities to improve performance and explain what the data means to clients.

As an early member of the team, you will grow with the business, collaborate with strategy and creative, and take on responsibility as we expand. The role offers a close-knit environment and exposure to a diverse range of clients across

Qualifications

• 3+ years' experience managing paid media, with hands-on programmatic experience a bonus.
• Strong platform fluency across Meta, Google Ads and DSPs, with a solid understanding of attribution and bidding logic.
• Strong analytical skills, with confidence working in Looker/Data Studio and Excel/Sheets; tagging experience a bonus.
• Strategic thinking and a clear point of view for action, able to make confident recommendations on channel mix, targeting, sequencing and budget allocation.
• Commercially minded, able to turn platform performance into clear insights, recommendations and reporting narratives that connect to client outcomes.

Responsibilities

• Lead campaign strategy from brief through to optimisation, translating client objectives into thoughtful media plans across channel mix, frequency, audience targeting and sequencing.
• Shape the logic behind targeting and channel mix: which platforms to use, what role they play, where budget should sit in the funnel and consider trade-offs.
• Turn platform data such as CPA, CPM, attribution and CLV: CAC into clear insights and opportunities.
• Stay ahead of campaign performance, proactively identifying where things are heading and recommending changes before they become problems, plus managing the client facing comms of this change.
• Work directly with clients to share performance, insights and recommendations, building trust through clear and thoughtful communication regarding media performance.
• Set a high standard for how campaigns are structured, named and measured, so execution across DV360, Meta, Search and the wider programmatic stack is clear, consistent and easy to optimise.
• Create new trafficking, optimisation & reporting processes as you see fit for increased efficiency & client service quality.
• Partner with strategy and creative as a peer, bringing the media perspective to briefs and helping shape stronger work.

Skills

Paid media

Programmatic

Looker/Data Studio

Excel/Sheets

Analytics

Client communication

Strategic thinking

Team player

Budget allocation

Tools

DV360

Meta

Google Ads

DSPs

Data Studio

Excel

Job description

Lead the planning, execution and optimisation that turns media investment into growth for our clients. You'll take campaigns from brief through to delivery and optimisation, translating client goals into thoughtful media plans, identifying opportunities to improve performance and helping clients understand what the data is telling us. You'll work closely with clients, strategy and creative to bring ideas to life, share a clear point of view and make informed decisions about where media investment can have the greatest impact.

As an early member of the Programmatica team, you'll have the opportunity to grow with the business and play a meaningful role in shaping how we work. You'll have visibility across the agency, exposure to a diverse range of clients and challenges, and the chance to take on more responsibility as we expand.

Key responsibilities

Lead campaign strategy from brief through to optimisation, translating client objectives into thoughtful media plans across channel mix, frequency, audience targeting and sequencing

Shape the logic behind targeting and channel mix: which platforms to use, what role they play, where budget should sit in the funnel and consider trade-offs

Turn platform data such as CPA, CPM, attribution and CLV: CAC into clear insights and opportunities

Stay ahead of campaign performance, proactively identifying where things are heading and recommending changes before they become problems, plus managing the client facing comms of this change

Work directly with clients to share performance, insights and recommendations, building trust through clear and thoughtful communication regarding media performance

Set a high standard for how campaigns are structured, named and measured, so execution across DV360, Meta, Search and the wider programmatic stack is clear, consistent and easy to optimise

Create new trafficking, optimisation & reporting processes as you see fit for increased efficiency & client service quality

Partner with strategy and creative as a peer, bringing the media perspective to briefs and helping shape stronger work

About you

3+ years' experience managing paid media, with hands-on programmatic experience a bonus

Strong platform fluency across Meta, Google Ads and DSPs, with a solid understanding of attribution and bidding logic

Strong analytical skills, with confidence working in Looker/Data Studio and Excel/Sheets; tagging experience a bonus

Strategic thinking and a clear point of view for action, able to make confident recommendations on channel mix, targeting, sequencing and budget allocation

Commercially minded, able to turn platform performance into clear insights, recommendations and reporting narratives that connect to client outcomes

Strong client communication skills, with the confidence to challenge thinking, explain your recommendations and manage performance conversations

Driven and accountable, with the ability to move quickly without compromising quality

A team player who thrives in a close-knit environment and embraces a "if I don't know it, I'll learn it" mindset

About us

Programmatica is one of New Zealand's fastest-growing media agencies. We're building for NZ, Australia and the US. We believe in the value of high-trust, combining the autonomy of how you achieve tasks, with the accountability of owning their outcome. Being open-minded and comfortable with resetting assumptions allows us to work collaboratively at speed and follow the data.

Direct ownership of strategy, accounts and the success of your clients/agency

A close-knit team and environment that treats media performance as a craft

Work with and learn from an experienced executive team who have achieved several industry firsts within programmatic media-buying

Diverse clients to work with across domestic and international markets in multiple sectors

Genuine opportunities to grow that come from being an early team member at a growing business

Hands-on training in programmatic platforms, including DV360, alongside dedicated time to build your skills through independent learning

Access to high-level networking events via clubs in Auckland, plus fun team activities

• Competitive remuneration, a well-appointed office in the CBD, with free refreshments, table tennis and a record player