Product Messaging Architect

Fisher & Paykel Appliances Ltd; Auckland; On-site; NZD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Flexible working

Development and career opportunities

Product discounts

Life and disability insurance

Discounted medical cover

Superannuation

Whānau/Family leave

Subsidised staff café

Free on-site parking

Job summary

Fisher & Paykel Appliances Ltd seeks a Product Messaging Specialist to shape product stories, connect product truth with customer insight and brand storytelling across channels and markets. You’ll work from our global HQ in Auckland, collaborating with Brand & Content, Global Product Management, Product Development, Marketing, Digital and Legal.

You’ll be an experienced copywriter or product content specialist who translates complex specs into clear, engaging stories and embraces AI to

Qualifications

• Experience in copywriting, technical writing or product content creation for appliances or technical products.
• Strong research and interviewing skills to uncover product facts and customer insights.
• Ability to translate complex specifications into clear, customer-friendly language without compromising accuracy.
• Excellent writing, editing and proofreading with attention to detail.
• Comfortable working with AI to move faster without compromising quality.
• Experience creating product messaging for digital and retail channels (web, e‑commerce, SEO, AI search, POS).

Responsibilities

• Shape and express product stories across channels and markets.
• Collaborate with Brand & Content, Global Product Management, Product Development, Marketing, Digital and Legal.
• Manage multiple projects, ensuring messaging is technically accurate and customer-focused.

Skills

Copywriting

Technical writing

Product content creation

Research & interviewing

AI literacy

Digital & retail messaging

Education

Bachelor's degree or equivalent

Tools

PIM systems

CMS platforms

Figma

Data analytics

AI-powered content tools

Job description

Fisher & Paykel Appliances Ltd seeks a Product Messaging Specialist to shape product stories, connect product truth with customer insight and brand storytelling across channels and markets. You’ll work from our global HQ in Auckland, collaborating with Brand & Content, Global Product Management, Product Development, Marketing, Digital and Legal.

You’ll be an experienced copywriter or product content specialist who translates complex specs into clear, engaging stories and embraces AI to