AI-Driven Product Messaging Specialist

Fisher & Paykel Appliances; Auckland; On-site; NZD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Flexible working

Career development opportunities

Product discounts

Life and disability insurance

Discounted medical cover

Superannuation

Whānau/Family leave

Staff café discount

Free on-site parking

Job summary

Fisher & Paykel Appliances is seeking a Product Messaging Specialist to shape product stories and craft clear, customer-focused messaging across channels. You will connect product truth with customer insight and brand storytelling while collaborating with Brand & Content, Global Product Management, Marketing, Digital and Legal.

Based at our Global HQ in Auckland, you’ll manage multiple projects, use established frameworks, and embrace AI to expand thinking while maintaining human judgement and

Qualifications

• Experience in copywriting, technical writing or product content creation.
• Strong research and interviewing skills, with the ability to uncover product facts, customer insight and credible proof points.
• The ability to translate complex specifications into clear, customer-friendly language without compromising accuracy.
• Excellent writing, editing and proofreading skills, with strong attention to detail.
• Comfortable working with AI, and learning where it can help us move faster, without compromising quality or resonance in the work.
• Experience creating product messaging for digital and retail channels, including web, e-commerce, SEO, AI search and point of sale.
• Confidence working across Product Management, Product Development, Brand, Marketing, Digital and Legal, balancing brand, customer, commercial and compliance requirements.
• A systematic approach to capturing and maintaining product information for reuse across teams and markets.
• A relevant bachelor-level qualification, or equivalent professional experience.
• Experience with PIM systems, CMS platforms, Figma, data analytics, knowledge-management systems or AI-powered content tools would be advantageous.

Responsibilities

• Shape how our product stories are developed and expressed to connect product truth, customer insight and brand storytelling.
• Create clear, compelling product messaging, including value propositions and proof points that are technically accurate and relevant to customers.

Skills

Copywriting

Technical writing

Product content

Research & interviewing

Translate specs to customer language

Editing & proofreading

AI in content creation

Digital & retail messaging

Cross-functional collaboration

Content knowledge management

Education

Bachelor-level qualification

Tools

PIM systems

CMS platforms

Figma

Data analytics

Knowledge-management systems

AI-powered content tools

Job description

Fisher & Paykel Appliances is seeking a Product Messaging Specialist to shape product stories and craft clear, customer-focused messaging across channels. You will connect product truth with customer insight and brand storytelling while collaborating with Brand & Content, Global Product Management, Marketing, Digital and Legal.

Based at our Global HQ in Auckland, you’ll manage multiple projects, use established frameworks, and embrace AI to expand thinking while maintaining human judgement and