Social Media Specialist

Fisher & Paykel Appliances Ltd; Auckland; On-site; NZD 70,000 - 100,000; Full time

Benefits offered by this job

Discounts on Fisher & Paykel & Haier %

Free parking on site at Auckland HQ

Subsidised cafe

Job summary

Fisher & Paykel Appliances Ltd in Auckland seeks a Social Media Specialist to lead our global social media strategy, turning premium brand storytelling into engaging content across markets.

You will manage paid and organic campaigns, craft compelling copy, plan content calendars, analyse performance with Google Analytics, and build influencer partnerships to grow our audience.

This fast‑paced, creative role reports to the Head of Performance Marketing and offers growth opportunities.

Qualifications

• Proven experience developing social media strategies across multiple platforms.
• Strong experience managing paid and organic social campaigns.
• Excellent copywriting, communication and content planning skills.
• Experience using social media management tools and analytics.

Responsibilities

• Lead global social media strategy aligned with brand direction.
• Create engaging content and manage content calendars.
• Build audience engagement and influencer relationships.
• Analyse performance and optimise campaigns based on data.
• Identify trends and share knowledge across the team.

Skills

Social media strategy

Paid campaigns

Copywriting

Content planning

Analytics

Influencer relationships

Stakeholder collaboration

Organisational skills

Sprout Social

Hootsuite

Google Analytics

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

About the Role

Fisher & Paykel is one of New Zealand's best‑known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique. Driven by our brand values of being real, generous, curious and sustainably minded, we take a collaborative approach and foster a culture where ideas are heard, united in our goal to be the world’s most human‑centred, #1 premium appliance brand.

As our Social Media Specialist, you will lead our global social media strategy, bringing our premium brand to life through engaging storytelling, creative content and meaningful conversations with audiences around the world. This role combines strategic thinking with hands‑on execution and reports to the Head of Performance Marketing.

Responsibilities

What you’ll be doing:

• Leading our global social media strategy – develop and implement a cohesive strategy that aligns with our global brand direction while supporting regional marketing and commercial objectives.
• Creating engaging content – collaborate with internal stakeholders to develop compelling paid and organic content, manage content calendars and ensure timely delivery across all social platforms.
• Building audience engagement – manage conversations across our social channels, work alongside Customer Experience teams when required, build relationships with influencers and partners, and ensure every interaction reflects our brand values.
• Turning insights into action – monitor performance, analyse campaign effectiveness, and use data‑driven insights to continually optimise content, audience engagement and return on investment.
• Staying ahead of what’s next – identify emerging trends, platform developments and new opportunities, share knowledge across the marketing team and help shape future social media capability.

Qualifications

About you:

You're an experienced social media professional who understands how to build engaged communities and create content that delivers measurable business outcomes. Equally comfortable thinking strategically and executing day‑to‑day activity, you enjoy working collaboratively across teams and thrive in a fast‑paced, creative environment.

You’ll also bring:

• Proven experience developing and delivering social media strategies across multiple platforms.
• Strong experience managing both paid and organic social campaigns.
• Excellent copywriting, communication and content planning skills.
• Experience using social media management platforms such as Sprout Social, Hootsuite or similar.
• Strong analytical capability with experience using performance data and Google Analytics to optimise results.
• Experience managing influencer relationships and external partners.
• Outstanding organisational skills with the ability to manage multiple priorities simultaneously.
• A passion for digital marketing, creativity and staying ahead of emerging social media trends.

Benefits

What we offer: a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities. As a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, free parking on site at our Auckland HQ and a subsidised cafe.

Why Fisher & Paykel?

We’re driven by a simple idea: to improve life through good design. That philosophy extends beyond our products to how we work together, develop our people and connect with customers worldwide. You’ll join a global organisation where creativity, innovation and collaboration are encouraged, and you’ll have the opportunity to shape how one of New Zealand’s most recognised premium brands engages with audiences worldwide.

EEO Statement

Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.