PPC/SEM Specialist — Lead Gen & Conversion Optimizer

Global Wave Group; Auckland; On-site; NZD 60,000 - 90,000; Full time

Job summary

Global Wave Group is seeking a PPC/SEM Specialist in Albany, Auckland to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital channels to generate leads and drive conversions.

You will collaborate with marketing and sales, conduct keyword research, monitor performance, set up tracking, and run A/B tests. A Bachelor’s degree in Marketing or a related field and 1+ years of PPC/SEM experience are required; office-based role.

Qualifications

• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or related field.
• At least 1 year of hands-on PPC/SEM campaign experience (Google Ads, Meta Ads).
• Strong understanding of performance marketing, lead generation and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad dashboards.
• Strong numerical and analytical skills to interpret data and optimize campaigns.
• Basic knowledge of landing page best practices; A/B testing is a plus.
• Good communication skills and ability to work cross-functionally with marketing, sales and product teams.
• Office-based in Albany, Auckland.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Skills

Lead generation

Conversion optimization

Analytical skills

Communication skills

Cross-functional collaboration

Numerical skills

Planning & optimization

Education

Bachelor’s degree in Marketing/Advertising/E-commerce/Business

Tools

Google Analytics

Google Tag Manager

Advertising dashboards

Job description

Global Wave Group is seeking a PPC/SEM Specialist in Albany, Auckland to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital channels to generate leads and drive conversions.

You will collaborate with marketing and sales, conduct keyword research, monitor performance, set up tracking, and run A/B tests. A Bachelor’s degree in Marketing or a related field and 1+ years of PPC/SEM experience are required; office-based role.