Digital PPC/SEM Specialist

JobSpace; Auckland; On-site; NZD 65,000 - 90,000; Full time

Job summary

Global Wave Group in Auckland is seeking a Digital PPC/SEM Specialist to plan, execute and optimize paid campaigns across Google Ads, Meta Ads, and other channels. You will focus on generating high-quality leads and measurable conversions.

You’ll conduct keyword research, manage bids, create compelling ad copy, and collaborate with design and content teams. The role requires 1+ years of hands-on PPC/SEM experience and a solid grasp of analytics tools to drive ROI.

Qualifications

• Bachelor's degree in marketing, advertising, e-commerce, business or related field.
• 1+ years hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data and optimize accordingly.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, focusing on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize ROI.
• Create and optimize ad copies, creatives, and landing pages with design/content teams.
• Monitor daily campaign performance (impressions, clicks, cost, conversions) and adjust as needed.
• Set up and maintain conversion tracking tools to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to improve lead quality.
• Prepare regular performance reports and insights with actions for improvement.
• Collaborate with sales to align lead quality and follow-up processes.
• Good communication skills and ability to work cross-functionally.

Skills

Google Ads

Meta Ads

Keyword Research

Conversion Optimization

A/B Testing

Analytics Tools

Data Analysis

Lead Generation

Cross-functional Collaboration

Communication Skills

Education

Bachelor's degree in Marketing/Advertising/E-commerce/Business

Tools

Google Analytics

Tag Manager

Ad Platform Dashboards

Job description

Jora New Zealand will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Digital PPC/SEM Specialist - Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose The PPC/SEM Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company's revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.
• Bachelor's degree in Marketing, Advertising, E-commerce, Business, or a related field.
• 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.