Digital PPC/SEM Specialist

Global Wave Group; Auckland; On-site; NZD 60,000 - 90,000; Full time

Job summary

Global Wave Group is seeking a PPC/SEM Specialist in Albany, Auckland to plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other digital channels to generate leads and drive conversions.

You will collaborate with marketing and sales, conduct keyword research, monitor performance, set up tracking, and run A/B tests. A Bachelor’s degree in Marketing or a related field and 1+ years of PPC/SEM experience are required; office-based role.

Qualifications

• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or related field.
• At least 1 year of hands-on PPC/SEM campaign experience (Google Ads, Meta Ads).
• Strong understanding of performance marketing, lead generation and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad dashboards.
• Strong numerical and analytical skills to interpret data and optimize campaigns.
• Basic knowledge of landing page best practices; A/B testing is a plus.
• Good communication skills and ability to work cross-functionally with marketing, sales and product teams.
• Office-based in Albany, Auckland.

Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.

Skills

Lead generation

Conversion optimization

Analytical skills

Communication skills

Cross-functional collaboration

Numerical skills

Planning & optimization

Education

Bachelor’s degree in Marketing/Advertising/E-commerce/Business

Tools

Google Analytics

Google Tag Manager

Advertising dashboards

Job description

Location: Albany, Auckland (Office based)

Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday

Reports to: Global Marketing Manager

Role Purpose

The PPC/SEM Specialist is responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.

Key Responsibilities

• Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
• Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
• Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
• Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
• Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
• Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
• Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
• Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.
• Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field.
• 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
• Solid understanding of performance marketing, lead generation, and conversion optimization.
• Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
• Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
• Basic knowledge of landing page best practices; experience with A/B testing is a plus.
• Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.