Digital SEO Specialist

Global Wave Group; Auckland; On-site; NZD 70,000 - 100,000; Full time

Job summary

Global Wave Group is seeking an SEO Specialist to ensure technical optimization across websites and to support the content team with data-driven SEO guidance. The role collaborates with SEO writers, developers, and marketing stakeholders to diagnose issues and implement improvements that drive sustainable organic traffic growth.

The ideal candidate has 2+ years of hands-on SEO experience, strong analytical skills, and proficiency with tools like Google Search Console, Google Analytics/GA4,

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 2+ years of hands-on experience in SEO, with focus on technical SEO and on-page optimization.
• Solid understanding of how search engines crawl, index, and rank websites.
• Experience with key SEO tools (e.g., Google Search Console, Google Analytics/GA4, SEMrush).
• Experience working with CMS platforms (e.g., WordPress).
• Strong analytical skills and the ability to translate data into clear recommendations.
• Good communication skills to explain technical concepts to non-technical stakeholders.
• English reading ability to use global SEO resources; additional language skills are a plus.

Responsibilities

• Lead keyword research to support SEO writers.
• Build and maintain keyword maps linking target keywords to pages.
• Provide clear SEO briefs for writers with keywords and on-page recommendations.
• Diagnose and resolve technical SEO issues (indexation, crawl budget, site speed, structured data).
• Audit website health and create simple reports for non-technical stakeholders.
• Monitor search performance and identify opportunities for improvement.
• Ensure site architecture, internal linking, mobile-friendliness, and Core Web Vitals best practices.
• Collaborate with developers to implement fixes and verify deployments.
• Work with marketing to ensure landing pages are search-friendly.
• Stay updated on major search engine updates and communicate risks to the team.

Skills

Keyword research

Technical SEO

Content optimization

Data analysis

Communication skills

English proficiency

Education

Bachelor’s degree in Marketing, Computer Science or Information Systems

Tools

Google Search Console

Google Analytics/GA4

SEMrush

WordPress

Job description

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The SEO Specialist will be responsible for ensuring that our websites are technically optimized for search engines and that our content team is supported with clear, data-driven SEO guidance. This role works closely with SEO writers, developers, and marketing stakeholders to identify opportunities, diagnose technical issues, and implement improvements that drive sustainable organic traffic growth.

Key Responsibilities

• Lead keyword research to support SEO writers in planning and prioritizing content.
• Build and maintain keyword maps that connect target keywords to specific pages or content clusters.
• Provide clear SEO briefs for writers, including primary/secondary keywords, search intent, and on-page recommendations (e.g., titles, headings, meta descriptions, internal links).
• Diagnose and resolve technical SEO issues, such as indexation, crawl budget, site speed, structured data, canonical tags, hreflang, redirects, and XML sitemaps.
• Regularly audit website health using SEO tools and create simple, action-oriented reports for non-technical stakeholders.
• Monitor search performance (e.g., rankings, clicks, impressions, CTR) for key pages and identify opportunities for improvement.
• Ensure our websites follow SEO best practices for site architecture, internal linking, mobile-friendliness, and Core Web Vitals.
• Work with developers to implement technical fixes, provide clear tickets and test cases, and verify that changes are correctly deployed.
• Collaborate with the broader marketing team on campaigns to ensure landing pages and funnels are search-friendly and technically sound.
• Stay up to date with major search engine updates and communicate relevant changes and risks to the team.
• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
• 2+ years of hands‑on experience in SEO, with a focus on technical SEO and on-page optimization.
• Solid understanding of how search engines crawl, index, and rank websites.
• Practical experience using key SEO tools (e.g. Google Search Console, Google Analytics/GA4, SEMrush).
• Experience working with CMS platforms (e.g. WordPress) and understanding of how to implement SEO recommendations within them.
• Strong analytical skills and the ability to translate data into clear, simple recommendations.
• Good communication skills, able to explain technical concepts to non-technical stakeholders.
• English reading ability sufficient to use global SEO resources and tools; additional language skills are a plus.

The ideal candidate combines strong technical SEO skills with practical understanding of content and user experience.