Performance Manager

Global Wave Group; Auckland; On-site; NZD 90,000 - 120,000; Full time

Job summary

Global Wave Group in Albany, Auckland (Office based) is seeking an SEO Performance Manager to lead off-page SEO, manage online reputation, and boost the company’s visibility.

You will build backlink programs, monitor SERPs, respond to negative content, and collaborate with Content and PR. Proficiency with Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics is required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands-on SEO experience, with at least 1 year focused on off-page SEO or link building.
• Proven experience managing online reputation, brand mentions, or digital PR campaigns is preferred.
• Solid understanding of search engine algorithms, link quality factors, and best practices for white-hat link building.
• Familiarity with major SEO tools (Ahrefs, SEMrush, Moz, GSC, GA).
• Strong analytical skills with the ability to interpret data and identify trends.
• Excellent written communication skills for outreach emails and content briefs.
• Strategic thinking with a hands-on, execution-focused mindset.

Responsibilities

• Develop and execute an off-page SEO strategy aligned with marketing goals.
• Build and maintain a backlink program through outreach, partnerships, digital PR, and guest posts.
• Identify and secure high-quality backlink opportunities from authoritative websites.
• Monitor backlink health and coordinate disavow or cleanup actions.
• Track branded search results and ensure positive SERP visibility.
• Identify negative or misleading content and counter with appropriate strategies.
• Collaborate with Content and PR to publish positive brand stories externally.
• Manage and optimize company profiles on third-party platforms and monitor reviews.
• Use SEO tools to track performance and insights and prepare regular reports.

Skills

SEO Experience

Link building

Reputation management

White-hat SEO

SEO tools

Analytics

Written communication

Strategic thinking

Attention to detail

Crisis management

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Ahrefs

SEMrush

Moz

Google Search Console

Google Analytics

Job description

SEO Performance Manager – Global Wave Group

Location: Albany, Auckland (Office based)

Reports to: Global Marketing Manager

Role Purpose

The Off-page SEO & Online Reputation Manager is responsible for increasing the company’s visibility, authority, and reputation across the web outside of our own website. The focus is to build high-quality backlinks, expand our brand presence on third-party platforms, monitor search engine results pages (SERPs), and actively manage any negative or misleading content about the company.

Key Responsibilities

• Develop and execute an off-page SEO strategy aligned with overall marketing and business goals.
• Build and maintain a systematic backlink acquisition program (e.g., outreach, partnerships, digital PR, guest posts).
• Identify and secure high-quality backlink opportunities from authoritative, relevant websites.
• Monitor backlink profile health (e.g., toxic links, broken links) and coordinate disavow or cleanup actions when needed.
• Track branded search results and ensure the first page of SERPs highlights positive, accurate information about the company.
• Identify negative, outdated, or misleading articles and work on strategies to respond, suppress, correct, or counterbalance them.
• Collaborate with Content and PR teams to publish positive brand stories, case studies, and thought‑leadership pieces on external platforms.
• Manage and optimize company profiles on key third‑party platforms (e.g., review sites, directories, social profiles, industry listings).
• Monitor and respond to online reviews and public feedback in cooperation with Customer Service and relevant teams.
• Use SEO and reputation monitoring tools (e.g., Google Search Console, Ahrefs, SEMrush, Mention) to track performance and insights.
• Prepare regular reports on off-page SEO performance, online reputation status, and key performance indicators progress.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of hands‑on experience in SEO, with at least 1 year focused on off‑page SEO or link building.
• Proven experience managing online reputation, brand mentions, or digital PR campaigns is strongly preferred.
• Solid understanding of search engine algorithms, link quality factors, and best practices for white‑hat link building.
• Familiarity with major SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console, Google Analytics).
• Strong analytical skills with the ability to interpret data, identify trends, and make data‑based recommendations.
• Excellent written communication skills (for outreach emails, responses, and content briefs).
• Strategic thinking with a hands‑on, execution‑focused mindset.
• Detail‑oriented, organized, and consistent in following processes and documenting work.
• Strong problem‑solving skills and a proactive approach to dealing with negative content and crises.